On the future development trend of mobile Internet

Mobile phone development is no longer just a communication terminal, but also contains a lot of life, work the necessary functions, the user's dependence on the mobile phone continues to improve. With the growing popularity of smartphones and mobile apps. Android's rising market is showing a dynamic picture.

Mobile phone watch TV, Video call, at any time online games, convenient office ... Overall, 3G demand is widespread in the global marketplace. The ubiquitous information service means that it will eventually form a whole media information network with the audience as the center, full coverage of the network, full capability of the service and full form of the terminal. The audience can enjoy the whole media information service at any time, any place, using any terminal.

In the age of mobile Internet, the application of "paper publication Service", "E-book Service", "Online education Service", "Interactive sharing service" and "personalized on-demand service" is used to construct the Internet application platform of unified content production, and to layout the mobile publishing industry chain. All applications, the most belong to the video class application is called "Killer", when the technology has no longer become a barrier, mobile phone watching video will no longer look beautiful phantom, mobile Internet to achieve the user, the operator's expectations. And for the audio and video industry, so that anyone can easily access any kind of information services through any physical network, the ultimate goal is to achieve ubiquitous video. Interactive services for video calls and voice messages, where all users can receive real-time messages and can interact with others using information such as video, audio, text, and pictures.

Mobile internet in front of the immediate popularization of a period of time is an irresistible trend, this tendency is like 10 years ago the advent of the internet era, to people's living habits, and even the way of thinking to bring about tremendous changes.

This change is obvious, in the future you may use the network shopping on the bus to send oneself the unauthorized time, likes the merchandise to be able to pay directly through the mobile phone, does not need to go home again to turn on the computer, is very convenient; what's more, half the movie at home, on the train, with your own tablet computer Neither need to wait, nor need to download, much less need to copy. Mobile internet will be the greatest challenge to your imagination, only to think, can not do.

This is the future development trend of mobile Internet, multimedia business Not only includes one-way users receive information, more interactive mode. Call center can use such interaction with users to better communicate, push pictures, video, users more intuitive experience of operators and business services, two-way communication achievement of higher satisfaction Index. IP based applications have video blog, Remote Assistance, mobile advertising, on-demand film and television dramas, traditional network video services such as video conferencing, multimedia ringtones and unified communications will have greater play space.

Facing the potential huge market space of the mobile Internet, the terminal manufacturer actively layout mobile Internet. With the upgrading of terminal manufacturing technology and the diversification of mobile operating system, the future of smartphone shipments and penetration will gradually increase. In addition, traditional terminals, system equipment manufacturers, mobile phone manufacturers, solution providers have entered the field of smart phones, through the terminal integration of related applications and business, accelerate the low-end trend of smartphones, drive the industrial chain changes, promote 3G and mobile internet market overall development. In the future in the mobile Internet market competition, the handset operating system manufacturer's advantage will gradually enhance, but the smartphone market competition will transform to the handset operating system user's contention.

Obviously, in the 3G background, China's huge mobile phone market scale has become the basis for the effective promotion of mobile Internet development, which will stimulate the mobile Internet market innovation ability continued to improve, triggering a new wave of innovation.

On the one hand, the internet affects everyone's work and life, it has become an integral part of people's lives. Survey shows that as of June this year, China has 330 million internet search, business transactions in the network size reached 142 million, tourism services reached 3612 trillion, friends, communication, 304 million people use the Internet, 210 million people use social networking sites. How to transfer the traditional Internet mode to the mobile Internet, so that users better enjoy the fun of information life has become the industry's common thinking.

On the other hand, mobile Internet development is unstoppable. Analysys International statistics show that the first half of 2010, China Mobile Internet market users up to 214 million, the market income scale of 23.7 billion yuan. By the end of 2010, China Mobile Internet market users will reach 300 million, the annual market income scale will reach 63.3 billion yuan. Earlier, according to the Nielsen Company's China Mobile phone market Research report, in China, mobile phones have been everywhere, China's 3G business process accelerated to promote mobile internet activity is increasing.

Star Dream Shopping Mall (www.xingmengshopping.cn) Yang that the current operators, terminals and content providers have started to layout the mobile Internet market, thereby promoting the development of mobile Internet services innovation. "The current mobile phone search, gaming, reading, music, interactive community, payment, application store, and so on," said Liu, the deputy director of the Ministry of Industry and Telecommunications administration, to show a vigorous development vitality, based on the 3G network of information business is also constantly emerging. Hangzhou Hand-Fun Technology Co., Ltd. by virtue of the entire Network site this business platform has been integrated services to become the leader of the idea. As a result, China's mobile internet users in the first half of the total mobile user penetration rate reached 33%. "China has independent intellectual property rights of mobile Internet-related products emerging, at the same time the mobile internet industry chain participants more and more, promote the mobile internet industry chain profit model of income-sharing mode of change in nature." "Liu said.

As Xi says, the greater development and influence of the internet has not yet been demonstrated, and the future of mobile Internet will create a larger economic market. So how do you create this huge economic market? "Innovation is the driving force behind technological development," Xi said. We are technically able to provide broadband services, the key is the Internet enterprises to strengthen the development of people loved the various applications. "CBSI (China) Senior Vice President Liu also said," The simple copying of the old Internet services to the mobile Internet is not a successful path, we need more thinking, how to bring valuable things to them, or to create valuable application services, this is the direction of our thinking. "Obviously, the innovation that satisfies the various needs of the user is true innovation."