On the future of recruiting websites in small and medium-sized cities

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On the future of recruiting websites in small and medium-sized cities

In recent years, especially after 09, many university students are confronted with difficulties in employment, which leads directly to the public servant's examination heat and postgraduate grind fever. This phenomenon is gradually causal all point to the same factor: our small and medium-sized cities, counties and even villages and towns have gradually narrowed the distance from the big city. In addition, the advantages of these small and medium-sized cities (contacts, families, transportation, etc.) have gradually attracted more and more attention, including recruiting websites and even headhunting companies.

According to a new survey of a website, 76.2% working people in the north, the upper, the broad and the deep 4 cities have the occasional idea of leaving a first-tier city. If the two or three-line cities have good jobs, they will opt out of the big cities and choose two or three-line cities. Analysis of the causes of this phenomenon, a large city for the high rhythm of life and high living pressure. High housing prices, high rhythm of life, high pollution and serious traffic jams so that some job seekers or employed people "back to the second", have fled the big cities, the eyes on the two or three-line city. Second, the rapid development of the two or three-line city in recent years has attracted the attention of job seekers and investors ' favor. In recent years, two or three-line cities have developed faster than before, and companies have started to increase, providing more employment opportunities. In addition, some large enterprises also aim at the potential of the two or three-line urban development, have invested in two or three-line cities to build factories, which provide a good environment for the employment of two or three-line cities.

The author thinks, this kind of phenomenon actually provides the good condition for the development of the local recruiting website. Good external environment will be more conducive to the development of regional recruiting site, specific performance in:

1. Own advantage. Regional recruitment site because of the early establishment time, long operation time, accumulated a large number of users, so there are a large number of the region's talent reserves for business choice. It is more advantageous for local users to recognize the fact that SMEs are mainly targeted at small and medium-sized enterprises, and these SMEs are in the province or the city.

2, with the rapid development of two or three-line cities, enterprises have been growing and growing, providing more employment opportunities. At the same time, enterprises need to use the recruitment platform to increase recruitment efforts to meet their own talent needs. Compared with the big job site, the regional site has more local talent pool, and the charge is relatively low, high visibility in the local, so more companies to choose.

3, job seekers poured into the two or three-line city at the same time, some large enterprises also began to enter the investment or office branch, whether the job seekers and enterprises will choose the local more well-known recruitment site registration to meet their needs. Local recruiting sites just fit their requirements.

4, not only local talent reflux, more and more senior talent also began to tend to camp in small and medium-sized cities.

How to adjust development strategy to deal with?

In the face of the above described talent began to favor the two or three-line city, the recruitment site should go?

As we all know, the three major sites since the second half of 2010 only to start to profit, and before that, they have been in the market to promote excessive burning of money, so has been at a loss. According to the recent situation, they began to focus on the business, speed up the pace of opening more city channels, the development of the site to target the two or three-line city.

The author believes that from the perspective of the trend of adaptation, the construction of local websites should include three major aspects:

1, the traditional recruitment site: Open, open source, easy to use is the mainstream, fees, free release can be, because the city is small, once the formation of brand can be promoted, the scope of the promotion of small, the effect is very good. Local existing flat, television media resources more monopoly, the promotion of the platform, although limited, but will play a multiplier effect.

2, the emerging headhunting service: In response to the phenomenon of the return of talent, in the one or two-line city site to publish information (or recruitment information), to attract the return of talent at the same time, increase the number of Web site visits and effects, while establishing a dedicated service platform, one-on-one service, at the same time through the release of various kinds of information

3, the introduction of navigation Web sites: Two or three-line cities, despite the rapid development, but many times in the use of the network is not wisdom. It is said that more than 60% of the main subjects of hao123 are county-level cities. Because we not only want to do navigation class website, but also do professional navigation website. The specific forms are:

A, the local class integrated navigation website, covers the local synthesis such as: The Life service, the government service, the convenience service, the merchant service, buys the service, the shopping center service and so on;

b, Recruitment professional website: covering such as recruitment website, recruitment newspaper periodicals, recruitment media, headhunting company navigation (such as headhunting home: jia.tuilie.com);

C, the enterprise information Base navigation: Because the city is small, the collection of enterprises is quite easy, even if the purchase can, this is a convenient service a more important way;

D, for industry-type navigation, such as machinery manufacturing, electronic production, services, shopping malls supermarkets, real estate construction and so on

"For some time to come, the shift of white-collar workers to the two or three-tier cities will be more pronounced," he said. The more into the post-industrial era, the more obvious the competition for white-collar, such as design, planning, telecommunications and other industries. The two or three-line city is not only relatively livable, but also has a more comprehensive function, which will make the middle class of the city dispersed and even become a normal. "

The Headhunter's home (jia.tuilie.com) predicts that the development potential of the two or three-line city will be greater in the next few years. I believe that the recruitment site only better to respond to the flow of talent, grasp the recruitment market trends, in a timely manner according to the development situation of network recruitment to adjust the strategy, will be more long-term development.

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