On the goal and orientation of web design in website construction

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When it comes to website construction, whether it is a customer or a Web service provider, the focus may be on the design of the website. In fact, a good site, design performance is only one of the important factors, even can say that the site is designed just to make the site to express the content more beautiful. The gist of the site is content, not the design itself, and the design here is just a modifier, not a subject. This is the point of brand sites, corporate websites, and so on.

For example, the company recruits a web designer, is a graduate school, university department is the Department of Visual Communication, engaged in web design five years. His web design can be said to be good in terms of visual performance. But it has to be said that his design often has limitations, limited to just look very ornamental. For example, his web page uses a number 11th font, the font is very small, compared to the general number of 12th pages of the text of the song to a small number. Looking at this small font usage as a whole may enhance the expressiveness of the entire page. But if you look at the description of the word, you will find that the font is not easy to read, of course, each word is not difficult to identify, but also not at a glance. To know that the site itself is used to convey information, with pictures to pass, with video to pass, with words to pass, through the expression of various media, we can know the content of the site to express, or that the site to pass to us what information. If the text needs to be identified (even if it is effortless) the efficiency of the transmission will be compromised and the user will not be able to get the information. Design is to better convey information, so that users in the acceptance of information, while creating a sense of pleasure, so the whole process of transmission is a very comfortable process. Do not place web design in the same way as art or other artwork, because users open a Web site not to appreciate and taste your web design, but to get information. That said, some avid web designers may disagree, but consider the truth.

Speaking of this, we have to mention the user experience. Now, walk in front of the industry site construction people often put the user experience in the first place, the reason to emphasize walking in front of the industry site construction, because there are a lot of people may not be able to experience a higher level.

User experience its experiment involves all aspects, such as content, frame, layout, design, function flow, page jump way and so on. A good site, often need to work together to complete a number of jobs. To build the site, each process of the design or developers can not only take into account their own three-acre. You need to think about the whole situation subjectively (like your last link, your next link and the entire site to achieve a high or a goal, of course, the design or the developer itself is a bit higher, but the site is so, it is interlocking, not isolated. Want to combine closely in addition, at the same time also need a professional website planning or project manager to integrate planning, so that the site is the most professional, user experience the best.

Go back to the design of the website. If you are clear about the ultimate goal of user access to the site, please consider how to make the user better and more comfortable to accomplish his goal in the design perspective. A web designer will use basic graphics software to do design is the basic skills. Be able to use the creative and various design techniques will be the content of the site to express more vividly, this is the move, play again beautiful is just a move. And can fully grasp the user to use habits and understand the user to operate the original intention and can be integrated into the design, this is the superior.

Often said to the way, very way! In view of this, I will give a example of web design.

See some good performance of the site will use vertical structure design main navigation, this form of expression may be more prominent site personality, in the design may be added points. But you know, most of the sites are horizontal, which makes users accustomed to looking for navigation and reading navigation, and your vertical structure design may violate the user's habit. Of course, if you think that your vertical structure can be a lot of credit for your web design, even at the expense of users of this habit, but also for the taste. There are a lot of tangled points about the user experience. Design is just one of the points, in fact there are many, I will elaborate on the following. Of course, this is my personal opinion, not the truth. Yes and no, you can try to figure it out.

Shanghai website Construction (www.paiky.net) Shanghai Send QI Network planning media information station