On the growth of new station and several stages of website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Often have new people ask, website promotion needs several stages, what should be done at each stage? Here, I'll probably summarize some of the stages of my actual operation. Hope to discuss with you.

The first is the internal optimization phase.

We often say "content is king", this I very agree. Some people think that the website to promote to take early, the site to do almost, you can bring a push. The idea and practice are very wrong. Internal optimization stage refers to: site planning, framework, page all molding, the site has some content, excluding the existing bugs, to confirm the requirements of the site optimization. That is to say that the whole station has been formed, do not need a big adjustment, because once the search engine began to include, the promotion of official start, the site again to make a large frame adjustment, content adjustment, redesign, it is easy to cause the search engine K station. So at this stage, the site planning, Web site framework including the site's meta attribute to be set down, you can first in the local environment to adjust. This phase of the main focus on how to do the site better, so that it can be indexed by search engines, more users can accept, better improve the user experience. This stage is recommended to practice about half a month to one months.

Next is the promotion preparation stage

After a period of time, the site has been basically formed, but it needs to be tested on the WAN, to see if there is anything missing in the actual operation, to fix some bugs. At this point, the promotion staff can independently come out and make a promotion plan, and arrange the editor according to the plan to promote the preparation of the preparatory work, such as blog Group building, question and answer account set up and upgrade, Forum Account group building, SNS Community Account group building, Weibo account group building, all kinds of enterprise QQ, work QQ preparation, soft paper reserves and so on. This stage is recommended for 10 days to about half a month.

Again, the promotion phase of the search engine

At this stage, there is no doubt that the site has been basically stereotyped, entered the formal operation phase, but also entered the formal promotion stage. The above promotional preparation phase can be useful, soft text mass, blog operation, question and answer hype, SNS Community promotion, Friendship link exchange and so on commonly used means can use up, this stage is mainly for search engines, that is, to their own site to bring a large number of high-quality outside the chain, soft wen may not attract users to see, But must be able to attract search engine spiders.

The purpose of this is to improve the site's comprehensive data, such as the PR Alexa included data and so on, in order to better carry out the work, although it is for the promotion of search engines, but if there is a chance, but also can carry out some marketing to attract real users, this stage recommended 2 months to 3 months

Finally, marketing promotion stage

This stage is the most important stage is also the most test of the promotion of the wisdom of the stage, this phase with the last phase of different places, this time the site has a certain amount of data, PR Alexa included data have a significant increase, the site has a certain amount of traffic daily, with a certain amount of capital. This time the promotion focus will begin to favor the marketing. is no longer crazy to stay outside the chain, but to do some event speculation, to attract real traffic. The specific operation is: In the blog, SNS Community, forum released some marketing soft text, to attract the target users to their own site, while trying to retain them, enhance the site user experience; In addition, with some of the same industry sites for friendship links, advertising, the exchange of various resources, a certain degree of advertising cooperation and advertising marketing. In short, is to try to pull the actual user.

At this time the promotion staff also according to the statistical data with the planners of the website revision, hot spots, such as the production of Web sites. Above, is my summary of the new station growth and site promotion of several stages, welcome to discuss and advice.

This article source Address http://www.maidongxi.com reprint please keep