On the high quality Development and popularization of stock websites

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Stocks have gone up and down, the market is unpredictable, and all kinds of news are emerging, so that investors on a variety of shares with their own or interested in the news of special concern, coupled with the huge number of Chinese shareholders, which makes the stock site to face the audience groups are very considerable, which is to share the theme of the site development provides a broad market space. How to seize such business opportunities, build a successful profit of the stock station, we believe that we should start from the following aspects, out of a high-quality development and promotion of the road, the site to build high-quality sustainable profit platform.

First, the success of the site to have a core competitiveness, stock sites to create their own highlights.

In a wide range of numerous stock sites, to make a certain brand, must be their own website to build a special feature, so that shareholders can get a clear help. On the one hand, in the beginning of the site to clear the brand, create brand awareness, and establish a brand for the future expansion of a larger scale, including Word-of-mouth marketing to do a good job in preparation for the preparatory stage; For example, for message-oriented Web sites to focus on sharing filtered high-quality messages, for the download type site is focused on the sharing of high-quality testing available software and the stock theory of electronic book documents, for the exchange of the forum is focused on creating an equal and active and have some rich experience, Can usually be a friend of shareholders to answer the knowledge of the old investors online exchange atmosphere, and so on, and strive to create their own differences from others, leading the site characteristics of others.

Second, the site to obtain a lasting preference for quality foothold is fundamental to maintain popularity.

Having a distinctive feature is the first step in making your site stand out and ahead of other sites after that is the continuous energy input, conditional webmaster can hire a number of high cost students part-time staff, responsible for specialized screening and update related content, to maintain the continuity of the site's regular content updates, but also strict quality control, Highlighting the quality of the site content, so that visitors to the site to feel the quality of the characteristics of the website, so as to retain the hearts of users, the more new visitors gradually become loyal to the old users, improve their heads. At the same time, for the user through various interactive channels reflect some of the problems, in particular, some of the operation of stock related questions, in the possible conditions should be given timely response to reflect the user's attention and respect, form a good service atmosphere, and further retain customers. At the same time, should not eliminate arbitrary type of stock judgment and guidance, only to provide reference, so as not to lead to misleading users and causing unnecessary trouble.

Third, the promotion of the site more channels, pay attention to quality and efficiency.

In the promotion of the stock site, there are various ways, especially the use of existing investors exchange platform, especially like the major financial sites, such as the shares of the platform, you can publish soft wen, to attract investors to their own site. However, it is necessary to pay special attention to, can not directly publish a naked advertising posts, so will only provoke investors disgust, and ineffective. should be for different stocks, the use of information sharing or free guidance analysis of soft paper, etc. in the stock bar to be released, at the same time, embedded in the soft text such as the site name or URL of the link form, both to ensure that the soft text is not deleted, but also can use high-quality soft text to attract as many shareholders concerned about their own site, become the site's users. In addition, in the promotion process, should pay attention to efficiency, not to waste too much time in the above, but should make full use of stock bar, major blogs and stock Q Group, choose the most active in the disk time, in these platforms for soft text and other forms of promotional activities. Not only saves the promotion time, but also receives the good effect, obtains the good conversion rate.

Iv. diversification of the profit model, guarantee the exemption is the key.

When the stock website develops to a certain scale, it is a good thing to get high income advertisement return. However, for the common advertising, to a certain extent, to pay attention to screening, as far as possible to avoid fraud incidents, to try to investigate each other. If the conditions are not enough to investigate the guarantee of other issues such as qualification, at this time the site should not undertake this ad will not accept, if the webmaster is unwilling to give up the profits to be handed, it should be in the vicinity of the advertisement clearly marked "This advertisement for commercial sponsors, does not represent this site to recognize "and similar disclaimers. To a certain extent to remind investors to pay attention to the nature of the ads, not because of the trust of the site and blindly trust and the adoption of advertising and investment services, so as not to bring the site involved in the joint and several liability, this is the operation of the stock site needs special attention.

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