On the importance of the domain name to the website weight

Source: Internet
Author: User

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The longer the registration time the domain name will have the advantage. The longer the expiration date of the domain name, the search engine will think that the higher the credibility of the domain name, should be given a relatively high weight of the domain name. In the ranking process of the site, the most advantageous domain name is the URL contains the name of the keyword. We will think that the shorter the domain name will be better, but if the point of view of the ranking is different, search engines are not looking at the length of domain names, but the domain name in the key words. In the search engine algorithm estimates, the search engine will be a site of the theme analysis, then it will be the first words in the URL to find, so we are also very easy to derive the key role of domain name keywords (there is a point of view, Baidu is more focused on the domain name than Google keywords).

For a good site or brand is set up, the search engine will be given a relatively high weight, and this weight may benefit other related domain names, these have been some foreign SEO experts confirmed. If I get a www.baidu-baidu.com domain name, is it easy to get a good ranking?! Obviously it's not fair. So the search engine is also avoiding these problems, this kind of weight has been slowly reduced or disappeared. So now rely on this domain speculation to carry out SEO is gone.

Site in search engine rankings, especially in English keywords rankings. Generally speaking, English site domain name best contains keywords, such as to row: "Ceiling" this keyword, domain name use www.china-ceiling.com is a good choice. If you look closely, you will find that the domain name factor in the English Yahoo is particularly obvious, most popular business keywords you will find that the first few domain names include the keyword itself. So before the site construction, choose a good domain name is very important.

For Chinese websites, you can consider the use of Digital + letters, the current search engine on the digital recognition is also very good, so use the number of keywords + letters as domain name, but also a very good choice, such as www.0757SEO.com is a more typical example, the site's main positioning is the Foshan website optimization , Foshan seo. and Foshan's area code is just 0757, so, the Web site two days on the Baidu is included, and a few keywords have a better ranking.

A good domain name for a website can play a very important role, but the search engine ranking from the angle of analysis, the domain name can produce how important role? This is a problem that can never be clearly explained, because Baidu's engine algorithm is always in constant change. We just do our own website content, is the real king .

In short, the site's domain name and ranking there is a close relationship. As long as we fully understand the meaning and role of search engines, fully stand in the perspective of the search engine to consider, later encountered a lot of practical problems we more analysis, judgment, everything will be well understood and validated.

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