On the importance of user experience

As seoer we should always ask ourselves, SEO is what? SEO can do? SEO is ultimately done to who to see? These few questions. Many seoer often say that SEO is more and more difficult to do, but they do not recognize the core of the problem of SEO, then the following is the core of SEO, seoer often have a misunderstanding, that the purpose of SEO is to promote the site rankings, bring traffic, but the ultimate goal of SEO is to do to the user to see, Rather than doing to search engines, in other words seoer and search engines are not antagonistic relationship, search engine is responsible for the information of your site to each of the visitors in need, what information is valuable to users? Have you seriously thought about it? So transposition thinking is particularly important, such as users want to know life information they may come to 365 information network, but not to such as cars, real estate and other sites, because these sites are not what they really need. Next to talk about the site optimization need to pay attention to a few small details:

I. Internal construction of the website:

1. Website layout

First, the site should look clear, so that visitors can quickly find the information they need, site navigation, breadcrumbs, site map (site navigation) is essential, navigation allows visitors to quickly understand the content structure of the site, and breadcrumbs navigation allows visitors to know where they are. Site Map allows visitors to quickly see the overall structure of the site and the structure of the site's phone calls, the site map is like a compass, you can let visitors quickly click to view the content of their interest categories.

2, page click Map

Through a number of third-party statistical tools (such as Baidu statistics, CNZZ statistics, etc.), you can understand the visitor's search habits and visitors interested in things, visitors, such as the degree of attraction has a deep understanding of the rejection of the site no value information to provide a reference basis.

3, the key information catches eyeball

For the user needs of service information (such as computer repair, mobile phone repair) in the Site page description to add contact details (the telephone is advisable), and to the company's advantages, characteristics, etc., to attract users to check.

4, 404 pages must not be less

Because the website revision or the text deletion, will cause the website article data to lose, but becomes the dead chain. If previously included in Baidu, users Baidu search out after a look is a worthless page, then the visitor is likely to turn off directly, then 404 pages can be saved by these visitors. In addition, too many dead chain also affect the user experience, search engines will also give a bad comment on the site.

5, the chain should be cautious

Some seoer see a keyword appears on the anchor text, it is very unscientific, too many anchor text links are likely to let Baidu think your site is to do to search engines to see, so that your site optimization over. So only recommend the first occurrence of the keyword anchor text, Baidu Encyclopedia is a good success story.

6, the article shares the lead flow

Some visitors see their interest in the article want to collect or share to their friends, when he next time to browse the time or his friend to see the information is also interested in the natural will click in, for the site virtually increased traffic.

7. Recommended Content

I've heard about this before. Take a commercial website as an example (for example, a notebook mall), others think that in the notebook related Description article page does not need to add and notebook related articles recommended, the reason is that users can not buy 2 notebooks at the same time to add computer accessories articles recommended. Just a few seoer views, and my opinion is that the recommended content as long as the site and the corresponding can be, or take a notebook as an example, when visitors visit the page, he may not necessarily be completely look at the product, it is likely that the product first a comprehensive understanding (such as price, performance, etc.), However, many products are not the same as the user, may be due to price factors, functional factors to allow visitors to choose other brands or types of products, then the recommended content of the product may become his interest in content.

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