On the important role of search engine optimization in Enterprise website

The so-called Enterprise website, is the enterprise on the Internet network construction and image propaganda platform. Depending on the characteristics of the industry, as well as the purpose of the establishment of the site and the main target groups of different, can be roughly divided into the corporate Web site:

· Basic information: Mainly for customers, industry people or ordinary viewers, to introduce the basic information of enterprises, to help establish a corporate image, but also to provide appropriate information in the industry news or knowledge. This type of Web site is often likened to the "web Catalog" of the enterprise.

· E-commerce: mainly for suppliers, customers or enterprise products (services) consumer groups, to provide some kind of business directly under the scope of services or transactions, or for business services or transactions mainly; Such a website can be said to be in an intermediate stage of E-commerce, Due to the different industry characteristics and the depth breadth of enterprise investment, the degree of E-commerce may be at a certain stage from the comparative primary service support, product list to the more advanced online payment. Usually this type of image can be called "Online xx Enterprise". For example, online banking, online hotels and so on.

· Multimedia advertising: mainly for customers or enterprise products (services) consumer groups, to promote the core brand image of enterprises or major products (services) mainly. This type is more like a flat or TV ad than a regular web site in terms of purpose or actual performance, so it is more appropriate to use "multimedia ads" to address this type of site.

Product display: Mainly for the demand-oriented business, to show the details of their products, as well as the company's strength. The price of products, production, detailed introduction and so on to do the most comprehensive introduction. The main purpose of this type of enterprise site is to show the most direct and effective way of its products. Pay attention to the brand and image at the same time also attach importance to your product introduction.

In practical applications, many Web sites often cannot be simply classified as a certain type, both the purpose of the site and the form of expression may cover two or more types; for this kind of enterprise website, it can be divided into different parts according to the above types, each part can basically be considered as a more complete type of website. Note: Due to the specificity of internet companies, there is no Internet Information provider or service provider website.

First of all, to say that the enterprise site to do search engine optimization benefits are:

1, improve the visibility of corporate brand.

Pay attention to the user experience, the purpose of the search engine, is the convenient access to the need for information, such as an XI ' an enterprise needs to do site optimization, enterprises may go to search the key words: Xian SEO services, xi ' An search engine optimization, it is clear that the enterprise needs to do the SEO company So when these keywords from Baidu Search, direct to Xi ' an SEO site, the corresponding page should be introduced search engine optimization related costs, the company's contact information. Search SEO tools, then directly to the SEO tool related pages.

All promotion, the most effective is word-of-mouth promotion, word-of-mouth promotion of the premise is: Pay attention to the user experience, the user convenient to seek their own needs, users may collect your site, share to the same needs of users, over time, the formation of a brand awareness.

2, bring real economic benefits.

These enterprises have one thing in common: high profits, monopolistic industries, certain consumer groups.

First day, to help a training school to do Baidu competition, previously set more than 60 keywords, all the keywords all point to the home page, too many hot keywords, not valuable users to pay attention to, so serious waste of the school into the money, and the effect is very insignificant, such as a student search: Xi ' an Japanese language training, What he wants to know is the environment of the relevant Japanese language training school, the school's teacher, the school's address, the school's telephone, not your school's homepage! I suggest that setting some keywords is very targeted, and each keyword connects to the corresponding page! The consumption of money is also less, the effect is better! The role is back to the user experience,