On the influence of "socialization" wave on "network Marketing" and its countermeasures

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A, "social marketing" or "social media marketing", equal to "network marketing"?

"Socialization" seems to be a very popular, very fashionable word, through the search engine related results can be seen in general: Baidu about 55 million, Google 30 million. The expanded words are: social networks, social marketing, social media, social media marketing, and even social power providers, etc. (this article does not discuss the concept, no strict distinction).

Many people have used fashionable "social marketing" or "social media marketing" instead of Rustic's "network Marketing", the same? I don't quite agree. Network Marketing is a general term, referring to all marketing activities through the Internet, and "socialization" of personal understanding is only the development of the Internet to the current stage, and has an important feature. Perhaps the Internet development to the next stage will show other important features, such as automation of what it (:, so "network marketing" at any time are ancestors, disorderly, can not be arbitrarily "be equated", unless change tide change belt, hehe ~

Second, the socialization, to the network marketing activities have what impact?

Socialization does become an important feature of the current Internet, as long as you are engaged in the Internet, you have to face up to the study of the socialization of your products and even the entire business operations will have a impact, think about how to change the response? So what impact does socialization have on the network marketing industry?

1, the Network Marketing practitioners: the request to improve the

Earlier network marketing is mainly network advertising, bidding rankings, SEO, EDM and so on, these means generally partial "technology" point, rule-based, and relatively effective to a little faster. But under the influence of socialization, all is not so simple;

2, to carry out the network marketing enterprises: difficulty increased, the cost of

A variety of social web sites, media more and more, so that the enterprise's target customer groups become more dispersed, focus on the target customers become more difficult, the corresponding personnel and related resources required more, increase the cost of network marketing enterprises.

Third, how to deal with enterprises?

1, do not follow suit: only suitable for their own network marketing methods

The author advocated that the enterprise network Marketing do not follow suit, and to consider whether and their own, then how to call with their own?

One of the most important criteria is to ask yourself: where is your potential target audience? Marketing should revolve around the target customer, and network marketing should always follow the target customers, rather than see what the fire followed. At the beginning, happy net is very fire, have enterprise follow blind happiness, now Micro bo very fire, and have followed blind bo. The author strongly opposes this practice.

Another factor to consider is whether you have the appropriate resources, or are willing to devote resources to real support. The resources here are not just money, but people, as well as time. The author thinks, usually, if the enterprise can use good 3~5 kind of network marketing means, enough.

2), good to borrow external forces: active use of Third-party Network Marketing service provider Resources

A large number of network marketing service providers, such as some good long event hype, some focus on EDM, some good blog, do SEO more, now there are a lot of help to do Weibo and so on. Network Marketing service companies have their own strengths, and have the general enterprises do not have the resources to actively use these resources, will be more than their own single fight to do better, there may be unexpected harvest. It is worthwhile to pay some fees.

For example, the use of EDM service provider powerful e-mail marketing system, you can better monitor the effect, to improve; For example, to expand corporate brand awareness through event hype, if not a large number of navy power, it may be difficult to fry up. Therefore, enterprises, especially small and medium-sized enterprises, network Marketing cost budget is necessary, but also must.

Network marketing, not equal to free marketing (the author of a year ago "on the network marketing a few summary thinking" in the article that has been proposed http://blog.vsharing.com/yaoconggang/A1355408.html), but only a return on investment (ROI) A higher marketing approach does not require investment at all. Therefore, how much money is not the key, the key is to see the "input-output ratio" is cost-effective, so that judge whether it is worthwhile, and this is fully measurable.

3, correct understanding: No Omnipotent Network marketing talent

Before talking about the socialization of network marketing personnel requirements increased, not to say that the network marketing personnel have 18 weapons master everything, this is impractical. To the network marketing personnel's request should be multi-skill. Each network marketers have their own best at a two weapons, while the other weapons, although not as proficient as the most adept, but also have some understanding. Because the person's energy is limited, the door door pass, often equal to the door loose.

Now many large enterprises, network marketing job division has become more and more refined, such as: To do the bidding rankings (even different accounts are also separate), to do SEO, dedicated to do a social networking site, and so on Weibo, and some posts or even more than one person, but a small team.

Of course, SMEs limited to the resources can not achieve this condition, so want to find a omnipotent, what will. See a number of enterprises online recruitment network marketing staff, requirements will be SNS marketing, will be bidding rankings (also have to be familiar with Google\baidu\yahoo\sogou\soso), will be SEO, will blog marketing, event hype, will play Micro Bo, will be planning virus marketing and so on ( Anyway, it is estimated that he has heard of the internet marketing means are listed, that means that the more the more the better); Both will write the copy, and will be planning, but also to organize implementation, but also good at negotiations ... Post Responsibility List 8, the service request reaches 12 ... It was very silent to see.

Such recruitment, a look is not understand the network marketing people write, may also represent the enterprise and the boss of the network marketing understanding and requirements, such enterprises do not know that a few people enough to go, and several people want to go.

In fact, there is absolutely no need to complete so much, and do not say how many such a fork, have you prepared for how much price? Besides, can these enterprises be used?

4, Leveling mentality: Network marketing, not equal to quick marketing

The previous mentioned that network marketing is not equal to free marketing, network marketing is not equal to quick marketing. Many enterprises on the network marketing effect is not urgent to wait, all hope can be immediate. Although such as network advertising, bidding rankings, EDM, and so can really quick results, but with the development of social media, now the Internet users of direct advertising has become more and more not cold, interaction, share value, enhance trust, establish relations into the mainstream, run without sound. This is not a night's work. So, don't worry too much, look for, then insist!

In short, the advent of the social era, no doubt has a far-reaching impact on the network marketing activities. With the further deepening of the social network, how can network marketers be able to sell their products and services in a manner acceptable to their target customers? This is not a technical issue, it is not a simple "release" or "promotion" action, nor is it an immediate problem. And the requirements of enterprises and network marketing personnel must invest in long-term time, a lot of energy, to pay attention to, understand the target customers, to interact with, positive communication, create value for it, enhance trust. Yao Conggang that, the social background of the network marketing, its core and essence lies in: interaction, Value! Our enterprise and network marketing personnel, before joining in, must be ready for "long-term resistance", are you ready?