On the influence of website revision on SEO

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The purpose of the website revision is to enhance the user experience and enhance the user's recognition of the website vision. But the website revision first must do is considers the search engine the feeling, if the website revision must satisfy the search engine the feeling, that you before the revision needs the objective use SEO thought to make a comprehensive user experience plan to the website. and plan to all around the standard of SEO to design the structure of the site, keyword layout, page visual design, content construction. Must not be for the revision and deliberately to regroup, or your station may be due to the revision of the flow of traffic, including big reduction and so on.

If your station search engine rankings, included quantity and so on has done very good, you at this time to it carries on the large-scale website structure change, that will certainly have the influence to the search engine. So here to remind you webmaster in the site plan before the revision of the program to make a detailed plan, do not blindly go to the revision site.

Let me share some of the relevant experience:

Recently, a client asked me to help him to the revised website, but also the scale of the rectification. including website structure, page design, development language (website system) and SEO related settings. In this way, the site will be completely restarted, before the search engine data and rankings will be lost. I webmaster tools a bit of his station, the major search engine included is not bad, the keyword ranking is not reflected, because the previous site did not set up SEO. At the beginning I also gave a suggestion to the client, suggested that he had better not large-scale rectification, but the customer insisted on doing, I can only promise. For the new site, I also based on their own history of the site planning, SEO-related experience, gave a complete solution. To his site to do SEO optimization, keyword settings and content construction. Baidu posted, outside the chain did some, and even added a few PR3 outside the link. Until last week the website was online. On the 3rd day after the line, Baidu took photos. As long as customers adhere to their own updated content, original content, I believe that the revised site will slowly restore to the old station and better rankings.

So in this again recommended webmaster, modify the site to be cautious, otherwise it will likely cause your site's existing ranking fluctuations, loss of site traffic, and even the search engine down the right to deal with. When it comes to this, of course, there is nothing to do. You can also use certain means to save, when these are unwise, do not recommend this step. Now that you've said it, share some of the ways to save.

1. Website content. Try to increase the quality of original content.

2. Website links. Do a good job in the chain and outside the chain, especially links, as far as possible with some of the high quality of the site to do friends chain to improve the weight of the site.

3. Do a good job in promoting publicity. To retain the footsteps of old customers, attract more new customers.

4. Hold to the constant, to these methods adhere to, I believe that the site will slowly return to good rankings.

Website revision, early planning key. Below gives everybody 5 point regarding the website revision proposal, hoped for everybody useful.

1. Do not randomly change in the search engine rankings better page structure, do not change the original URL structure of the site.

2. Keep the data of the old version of the website, before the release of the new website, should keep the old version of the site for a period of time, and to its 2 plus the mutual chain to avoid customer churn.

3. Do not arbitrarily change the overall structure of the site, good pages should be retained, bad page to be considered comprehensively in order to operate.

4. Update the search engine, re-submit the website in the major search engines, establish a clear sitemap, and effectively increase the quality of the chain.

5. Add 404 error pages to the website to prevent the site from dying. Enhance the user experience.

This article by "Search Yi Tong" original

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