On the inner beauty of forum Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, Internet forum Interactive Marketing has become an important part of network marketing. This comes from the business community's endorsement of this model of forum marketing.

Forum Marketing "is the enterprise uses forum this kind of network exchange platform, through the text, the picture, the video and so on the way publishes the enterprise the product and the service information, thus lets the target customer deeper understanding enterprise's product and the service." Finally reach the enterprise to promote the brand, deepen the market awareness of the purpose of this network marketing activities is the forum marketing.

Over the past two years, many of the more influential news has originated in the web, and the discussion and reprint of the Internet forum are the first drivers of these news. When many enterprises try to network advertising, news dissemination and other ways, for the Forum marketing, blog marketing and other interactive marketing methods also generated a strong interest. The reason is very simple, the forum Netizen's speech often can produce the effect which the virus spreads, and the marketing cost is very low. In Taobao community Forum, netizens are holding red a lot of domestic cosmetics brands.

Forum marketing tends to produce an explosion in some big events. Wang Lao Ji actually began to try to promote the network from last year, in this year "5·12" after the big earthquake, its forum promotes quickly to keep up, has driven the Netizen's hot discussion, whether is the brand reputation or the sales volume, has made the huge profit. As a result, more traditional enterprises began to focus on the promotion of the Forum.

In the view of policy, interaction is the core value of forum marketing. As the Forum marketing This form has just begun to be contacted by enterprises, many enterprises still exist in the blind area of understanding. Some companies find network marketing companies, often put forward such a request: can hype a network reds, through the hype process to promote the brand. Some companies pay more attention to the number of posts, that the more posts, the better the effect.

For the relationship between the number of posts and the effect of promotion, the real effective forum is to promote the degree of interaction between netizens: how many independent IDs participated in the discussion, how many netizens will post to other forums, this is the core value of the forum marketing.

As for how to let the Netizen form the interaction, the strategy accumulates many effective methods, for example, the first post is not perfect, but leaves the flaw, by the Netizen raises the question, forms the discussion. But in product promotion, this flaw must not be product flaw but the topic flaw. Because the topic of the positive or negative, for the product will have a communication effect, if the product flaw by the Netizen correction, that is the failure of marketing. Therefore, the operation of the way to be very accurate, but also very important.

Because the main version of the maintenance of the purity of the layout, often deleted advertising posts. The policy is also often encountered, some customers specify requirements of the transmission is hard advertising, or post tail with obvious advertising. In fact, in many professional forums, this is a bad practice, such as the car Forum, mother and Child Forum, Beauty forum, and so on, the moderator is not entirely opposed to advertising, but against the kind of uninformative, simply praise the product advertising. The product information into the experience of sharing, technical exchanges in the post will not be deleted, because the moderator's standard only one, the post will not bring popularity to this version, and experience sharing class posts just often become a professional forum in the popular posts.

However, to operate the forum marketing, the core point is to understand the characteristics of each forum, to be familiar with the Internet language, than yy,bs, soy sauce, hide-and-seek, and so on. Really want to do a good forum marketing, must have every day bubble forum to understand and familiar with the forum staff, they know how to use network language and netizens to communicate. Thus let the target customer understand the enterprise's products and service more profoundly. Finally reach the enterprise to promote the brand, deepen the market awareness of the purpose.

Author: On the Network Marketing Research Center (http://www.lunce.net) All rights reserved

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