On the inner chain and optimization of the website

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The optimization of the inner chain is like the channel of water diversion, do bad loss rate will be very high, do a good job will enhance the site included. For the keyword ranking in the late long tail word ranking plays a key role, and reduce the bounce rate to improve the user experience. There are 2 points to note:

Recommended links within pages

The recommended links to the inner pages include the recommended links for the article page recommended links to the product pages. We used to do 6-8 of the recommended links in the article page, and that's not the case now. Mainly according to the user needs of the article to set, if belong to a more popular industry, such as wedding photography, tourism, medical care. Then the recommended internal chain article can be relatively more, can reach 8. But if there are fewer industries such as machinery and architecture, there are only dozens of IP per day. Such a site recommended by the article chain in one or two can be, or even not recommended.

If the inner page of the product is not the same, such as the life of common products such as clothing, shoes, computers, soya-bean milk machine, such products can be done within the page 4 products recommended, and recommended products with different models of the station Three-fourths, other brands can also do one-fourth of the recommendation. Because the user may have the contrast behavior, a brand cannot satisfy the demand. For example, we sell a pair of Li Ning's shoes, next to the other three recommended, but also can recommend a Nike style similar to the shoes to meet when the user to choose other styles when the demand. But it's different for a few industries, like generators. A man who wants to buy a diesel generator is to buy a diesel generator, and he has very little chance of buying other products with fewer contacts. A user bought a computer may buy a mouse, bought clothes may buy trousers. But people who buy gasoline generators have very little chance of buying a lawn mower. So we can provide the same power not the type of generators, such as gasoline generators.

Recommendation of the inner chain whether the recommendation of the article or the product is to match the standard, users read an article on the Network Qin and then will need to see the other articles about NetQin, but if the article saw the Network Qin suddenly interested in the stock market users are very rare.

Anchor text link for picture

We say a product station if there are product pictures of the display must be in the following product anchor text introduction, anchor text link is in the Search engine link below the night to explain what, also told the search engine this picture represents what meaning. If there is no anchor text link Baidu can not identify what the link page is, it is more impossible to have rankings. If you can't explain what the product page is, the similarity of the page will increase. For our product station collection and ranking will have a great impact.

Conclusion: To do the internal chain not only need to look at the needs of users, but also need to analyze the potential needs of users. Maybe the user doesn't know he's going to click on the link, but if you do this, it will make it easier for users to browse the site, and how to discover the potential demand? That's data analysis. I talked about it in the previous article.

PS: The article to www.ledriguangdeng.cn for the actual case published, welcome to click to view