On the inspiration of Jia event to popularization

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July 16, "Network first God stickers" in the Baidu World of Warcraft is born. 16th 10:59, an article called "Jia Your Mother shout you go home to eat" appeared in the Baidu World of Warcraft home page, is such an article content only RT two words, the author information only a piece of incomplete IP posts in a short period of time quickly in the network red. Less than nine hours, has nearly 400,000 people to browse, more than 20,000 people post reply, and the number of replies are growing, more netizens joked: Maybe you will never click on the last page of the post. This shows that the number of visitors to the post, the speed of reply quickly. NET friends in addition to the thread of ridicule, but also feel the meaning is still not done, more people registered Jia's father, Jia's mother, Jia's two aunt, Jia sister, such as ID, thread spoof, peremptory formed a huge Jia family. There are netizens to the major web site forum post asked Jia in the end is what people? Even more, also use human flesh search try to find this person, and then have netizens uploaded their Ps Jia spoof pictures. What is the power that makes this near-ridicule post so hot?

Users of this post also have the same questions and I guess? The reason why the post so hot has such a big impact, netizens and experts disagree, there is speculation that "this is just netizens to avoid the lonely collective game", but also some netizens think, "Your mother called you home to eat" This sentence is a childhood street while playing to hear words, this reminds us of childhood good memories. Industry insiders believe that, regardless of the truth of the incident, "Jia incident" reflects the unique cultural phenomenon of Baidu, reflects the daily life of netizens, network and real life is closely related, and bar has become the source of the birth of network culture. Virtual game in the world of a word from the real life of the ordinary words, will allow the game players to create time and space staggered, through the feeling of the contrast between the great humor and ridicule and then come together and spoof. It is also a network event with Chinese characteristics. It also shows the collective wisdom and entertainment spirit of Chinese netizens. Whenever the network appears hot event, will cause the widespread discussion, ridicule, even spoof, Jia event is one, Li Yuchun also calculates a piece, recently provoked to dispute contest Zeng event also can calculate does Chinese netizen ridicule parody the typical.

There are also many people in the industry that this event is speculation, is behind the hands of the mastermind to operate a premeditated speculation. Its purpose, I believe netizens also see clearly. But then the truth, the original is a net called the Jing que 15th netizens in their blog published article, "Game: My name is Jia", said to send a post in Baidu Entertainment. This only then Jia home to eat the event. Webmaster Net admin5.com triumphantly think whether this post is someone in the back of the action intentionally for the hype, or just a Netizen's simple spoof entertainment. This post does have an extraordinary impact on the web. This can not be plagued by the promotion of the webmaster to bring a lot of inspiration? The power of speculation is huge, and the promotion is closely related, the following analysis of the event in the promotion of the webmaster have what inspiration.

The choice of the target website has a great impact on the effect

Jia home to eat the Post is published in World of Warcraft, is targeted. Whether it is intentionally hype or mischievous entertainment spoof, want to achieve results. And how to choose to promote the target site is the key to achieve results. World of Warcraft is the most users of the most influential, one of the most powerful, plus the World of Warcraft easy to open, NetEase has been delayed, Baidu World of Warcraft Bar recently is the focus. Many eyes gathered here. So Jia home to eat hair in World of Warcraft is not the best is also a very good choice, just imagine, if you send a popular forum, or popular but with the game Entertainment department is too relevant to paste, there will not be so many netizens browsing thread. Therefore stationmaster promotion, must choose high, the high popularity website, and must according to own website characteristic choice, if you are the Game class website, will go to the Game Class Forum website promotion, conversely, if you run to the health Care class website to promote, will have the effect not.

Use hot news hot events to promote the great effect

Jia Home for dinner after a hot discussion on the Internet, the major portals immediately targeted the reports and comments, further promoting the event in the network of hot discussion. This event also became hot news, hot events, to the major portals brought a lot of traffic. There are also many webmaster quickly aware of the hidden potential flow of events, have reported the incident on the site, and accordingly wrote a lot of commentary articles. The instant opening of the network has caused the quick discussion of the hot news popular events. Stationmaster should train oneself to discover the keen sense of smell of hot news event, catch on the internet every one can produce hot discussion in time, quickly start topic, Qiao circumstance, will oneself want to promote content into, will receive unexpected effect.

Appropriate speculation to promote the promotion of the role.

The event, although the truth, the possibility of a very low speculation. But the Jing sparrow oneself ridicule type of hair this post more or less is want to receive the effect let oneself famous, otherwise also won't in their blog in advance write to Baidu Post. Actually already constituted the hype. There may be a lot of people can hear the hype will be disgusted, but a lot of hot events on the network behind the suspicion of speculation. Excessive speculation will cause other people's aversion, but appropriate use of hype, do have a limited degree, will bring good results, and when the popularity of the promotion will be easier to carry out.

Promotion must arouse the interest of the user curiosity

The event can be hot, to a large extent, caused by the curiosity of netizens. Netizens are curious, have a strong entertainment spirit and fun, and like to push the herd. When netizens because of curiosity to browse this post and reply to the same time, indirectly led the other netizens curiosity and herd mentality, which led to the emergence of the network's first God stickers. Webmaster in the promotion, not only to promote the way and how the effect will be? You should also take into account how to stimulate the user's curiosity and interest to the user. For example, you want to promote their own shop and to some potential users may appear in the forum post, must seize the interests of users, highlighting the shop can meet the needs of users, so that users will click on your link.

Before four points is I from the Jia event in the promotion of inspiration, in fact, the promotion only you can not imagine, no you do not. Webmaster as long as the idea alive, learn more about the experience of surrounding events, promotion methods or there are many.