On the "Jindong" of "net shopping"

Abstract: "The circulation industry must have added value, but the online mall most of the goods by product cost price sales, its inability to provide value-added, this is not in line with the law of commercial development." "Jindong pointed to the business of E-commerce enterprises" abuses.

Statistics show that 2009 China's online shopping transactions scale of 248.4 billion yuan, year-on-year growth of nearly 94%, showing the potential of the blowout, and Suning Electric appliance Chairman Jindong on Saturday but to hot hair hot net shopping market poured a basin of cold water, "e-commerce model ' does not conform to commercial law ', the future can not become the mainstream consumption channels." A stone stirred thousands of layers of waves, jindong "online shopping non-mainstream" theory immediately caused Jingdong Mall, the new seven-day electrical network and other E-commerce enterprises serious objections.

On the "Jindong" of "net shopping"

is in Beijing to participate in the national two sessions of the Jindong in the Gap received a reporter interview. On the development trend of E-commerce, jindong that, although the 21st century is the network era, the information age, but the Internet is only a tool, an information platform, it can not be the root of commercial circulation.

"The circulation industry must have added value, but the online mall most of the goods by product cost price sales, it can not provide value-added, this is not in line with the law of commercial development." "Jindong pointed to the business of E-commerce enterprises" abuses. This is also summed up the current E-commerce enterprises "lose money to make a yell", relying on "burning" to enhance the visibility of the characteristics.

According to the essence of "adding additional value and creating efficiency", Jindong predicts that the online mall will not become the main channel of circulation, but it can only be a supplement of traditional entity stores, and it will never replace the entity store.

Jindong revealed that more than 10 years ago, in the face of virtual and physical choice, he went through in-depth investigation, finally chose to do the physical store.

E-commerce Enterprise collective retort

For jindong evaluation of E-commerce, Jingdong Mall has different views. Jingdong Mall vice President Xu in an interview, said that the future consumer demand is diverse, a certain way of circulation can not replace other ways, whether the entity shop or online mall, the distribution channels should be complementary.

For E-commerce close to the cost of selling goods is consistent with the commercial development of the law, Xu pointed out, "business marketing process, there are eye-catching sales, but also a profitable business."

Specific to the development of Jingdong Mall, Xu, the current Jingdong mall is to follow in the case of cost-controllable, the pursuit of more rapid expansion, if the pursuit of profitability will hurt and development speed. After forming a certain scale, the enterprise can reduce the cost and increase the profit space. Xu stressed that companies will not be in pursuit of expansion speed and regardless of costs.

Another E-commerce enterprise new seven-day electrical outlet Network CEO Zuoyingjie that E-commerce Enterprises to achieve profitability is not a problem, but the current E-commerce enterprises, the scale is higher than the profit.

Zuoyingjie pointed out that now the traditional enterprises generally regard the network as a tool, E-commerce site as a display platform without the sales function. Although the traditional enterprise of E-commerce site as a dispensable tool, but E-commerce enterprises as a survival of the fundamental. This is because the consumer's consumption habits are changing, the distribution channels will also change, e-commerce business orders to increase the rapid growth of E-commerce enterprises is a good proof of the development prospects.

"The next 5 years will be a batch of profitable E-commerce enterprises!" Zuoyingjie believes that e-commerce companies have been through the initial stage of development, into a relatively mature stage. "In the next 10 years, E-commerce and physical stores in the retail sector will occupy the half of the market." "Zuoyingjie is full of confidence in E-commerce.

Expert: Who does the business essence who takes advantage

In the dispute between traditional enterprises and electronic commerce, the Secretary general of the Beijing Business Economics Council, Raiyang, believes that online shopping malls will have an impact on the physical stores, but it is not possible to replace the physical stores, the two are inevitable integration.

Based on the current development trend of traditional channels and e-commerce, Raiyang that if the traditional enterprises do not "net", the market will be divided by opponents, but the shop also need to have physical store support, such as Le You and other online shopping malls to open the entity shop. For consumers, whether online shopping malls or traditional physical stores, are the same service platform. Who can do the essence of business operations, that is, to provide consumers with reasonable prices, convenient services, who will be able to occupy an advantage in the market pattern.

E-commerce, although the current growth rate is very considerable, but to a certain extent, its attractiveness will weaken, profits diluted, the growth rate will correspondingly slow down. "Raiyang analysis.