On the large-scale application of team SEO manipulation

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Some stationmaster says SEO is very simple, some webmaster said that SEO is difficult, in fact, do not do a simple job seo is repetitive, but need constant innovation, SEO work if you can not rely on a person to be able to complete, need a team work together results, only in this way can play a SEO site optimization effect, Below we will talk about how to create an efficient SEO team and large-scale applications!

One: How to build a team of SEO

The General excellent SEO team has three levels, the highest level is the team leader, mainly responsible for the day-to-day management of the team, intermediate is a project manager, each project manager will operate multiple SEO projects, because they have a lot of SEO experience, So need to undertake most of the project planning and analysis work, the third layer is a general SEO implementation personnel, these implementation personnel will be a little basic SEO technology, according to the content of the work can be divided into link building and maintenance personnel, page production staff and copy writers!

In some teams, will be the page production staff in the Web site development team, and the copy writers belong to the site operations team, in fact, this is also possible, after all, these two people involved in SEO work is small, but through coordination to complete the scheduling! Do SEO work first need a lot of content, A large number of original articles for SEO is very important, so the work of the copywriter is also very important, they should not only provide high-quality original articles, but also for the SEO resources site do a good job update, but also to write a copy of the planning and other promotional soft wen! Can be seen the importance of copywriting staff!

Second: The SEO project evaluation and planning development

An SEO team will be responsible for multiple projects at the same time, some of these projects are large or small, there are long-term and short-term projects, for the highest level of team leaders must understand the relationship between these projects, deployment of appropriate human and resources, so that the whole team work orderly, Let all projects develop according to the established plan!

And the middle-level project manager will be specific responsible for the implementation of each SEO project and management work, the project received hand to assess the difficulty of the project, in order to complete the project how much manpower and resources, has been the cycle is how long, must have a plan and evaluation, In general, when the project manager to get a SEO project will be a lot of investigation and testing, and then come up with a sound assessment and planning! If a project is unfamiliar, then the project manager may be a person to do a SEO optimization, general control in one months time, During this period, the project manager will find out a set of efficient methods, and then can work out an efficient plan!

Third: the implementation of specific SEO work

For a small project, it is not necessary to make any plans, general layout to the individual can be completed, in the site optimization after the combination of the entire team of resources, to do a high quality outside the chain can be, the following we focus on the large-scale project of SEO optimization work implementation!

1, to build the core of the main sales station, the site's domain name is generally. com this is the world's most important customer base!

2, to create ancillary sales sites, such sites generally have two kinds, one is to select the main station of some core product categories to build a detailed small site, such a small site is easier to optimize, the other is the establishment of country-specific sites, such as the German department, the French department, the Chinese department, and so on, from the SEO point of view, Different countries to establish a separate site more easily localized SEO, if the combination of a variety of language systems to a website is not easy SEO optimization!

3, create resource sites, the role of these sites are mainly two, one is for the first two sales sites to add high-quality outside the chain, the other is for the front of the site for the introduction of traffic, resource sites can have independent domain name of the blog, forum, static enterprise station, product introduction station, activity Organization station, as well as shopping and evaluation stations and other components, In these resource stations to play the main station ads, so that visitors through the ads into the main station to achieve sales, general resources station will be in 50 or so!

4, to create a pure outside the chain of resources, sometimes we can buy the relevant SEO software to complete, so the workload can be lazy Oh! In addition, now the SEO optimization basically abandoned the black hat technique, because it is not conducive to the construction of regular websites!

Four: SEO team member collaboration between

To achieve efficient SEO optimization and large-scale applications, SEO team members of the collaboration is indispensable, team members have a division of labor, to their respective roles, can follow the plan operation. and the vertical team collaboration is the high-level personnel for market analysis and planning, then assign to the different roles of the staff, and oversee their implementation, and team collaboration is the horizontal between the various members of the close cooperation, such as copy editors to regularly provide original articles to SEO staff to update the site and add the chain, and page production staff to develop small sites and make specific Web pages and ads for SEO personnel services.

The last is for the entire project must have maintenance, after the site optimization is completed, but also long-term maintenance to achieve the flow and ranking of the steady increase, if found that the site's rankings and traffic decline is about to start the next round of optimization! SEO optimization is a long-term work, to do this work is really difficult, at the same time as long as the mastery of a good method can become easy to get up! Source: www.cnzqseo.com SEO software original starting, reprint please keep.