On the location method of website keyword

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Keyword positioning directly determines the cycle of our SEO, or may directly determine our SEO success or failure. The reason why this is because some keyword competition is very fierce, we do in the keyword positioning to do, in the human and material conditions, we have no way to do the key words do not touch, otherwise it will hurt their confidence. So the keyword positioning is very important, we have to choose so appropriate to their own keywords to accumulate, when you have some resources in hand, we can further development, rather than at the outset to set ourselves an impossible goal. So in the end, how to locate the key words? Let me explain my point of view.

The degree of attraction between keywords and keywords.

A Web site may want to do multiple keywords at the same time, but when choosing a keyword we have to consider a very important question: the key words and keywords before the contact. Why do you say that, perhaps we have never heard of this statement, then I will analyze for you. I take the computer industry as an example, please look at the following figure:

For example, a user would like to search for a tablet in Baidu, if the title of a notebook computer, this is disruptive to users, because the purchase of tablets may not want to pay attention to the notebook computer information, for users who want to buy tablets, All the Peace Board computer-related information we can all understand to interfere with the user's content. And if we do a website that sells only tablets, it is all about the tablet computer information, the title is all the users are more concerned about the content, such as tablet prices, tablets and other pictures, such sites will get more users click, then it gets the higher the weight.

Second, observe and statistics the flow of keywords.

Generally speaking, the higher the keyword flow, the greater the competition, we have to pay the higher the cost of the SEO, but often the greater the flow of words, conversion rate is not high, so sometimes we found that the target keyword did not have the opportunity to do it, there is no need to sad, maybe you do go up after the discovery and can not bring you much transformation. Look at the flow of a key word we can from Baidu Index can be very intuitive to see, for example, we look at the sprinkler Baidu index:

From above we can see the average monthly, average annual traffic, while users search for the word sprinkler may have a variety of needs, some may need to watch the sprinkler video, some users may be to see the sprinkler pictures, sprinkler toys, sprinkler music, etc., these are not our target customers, because it can not form a transformation. The words, such as sprinkler prices, small sprinklers and Dongfeng sprinklers, are highly targeted, and people searching for these words may want to buy a sprinkler. So if you think that the word sprinkler can not do it, we may from the sprinkler price, such as these long Sulai start, and so these long tail keyword to do up, our site has a certain weight, and then properly adjusted, may also promote the ranking of sprinkler car this keyword.

Third, the analysis of the competitiveness of keywords.

Analysis of keyword competition is conducive to the rational layout of keywords, budget keyword optimization time and optimization costs, we must be determined to do the site before the consideration. The most direct way to analyze the keyword competition is to search for the target keyword you want to see directly in Baidu, look at the top 20 sites in the case, if the top 20 are all the first page in the competition rankings, then you can determine that the word is at least a general competitive keyword, if the home has appeared industry-class site, The following figure search for mobile phone:

If there are more than one such site on the home page, it is generally advised not to do it, because it is like Ishing to compete with them. The second is to see the number of related results Baidu, the following figure:

Generally speaking, the key words in 3 million of the key words for the unpopular keywords, 3 million-5 million for the general keywords, more than 5 million for the Hot keyword, of course, this is only my personal point of view, specific to the industry. We have to analyze the competitiveness of good keywords in advance, more understanding of our competitors, so as to know each other, to winning.

Iv. do keyword testing.

Many of our keyword settings are based on our own empirical reasoning and knowledge of the industry to determine, but this may have a certain degree of error, because our ideas may be a certain difference with the user. such as some words are the target customer search more, and some words are all peer in the search, if we like the peer search for the word to spend time and energy to do, to the end of course, is wasted effort. Practice is the only standard to test truth, we can directly use Baidu bidding to test. We to our website keyword clicks and consults the quantity carries on the data analysis, discovers those consultation quantity high key words to carry on the optimization, can use the effective resources to make the efficient work.

In short, we are in the Site keyword positioning, to combine their actual situation and many aspects of the consideration, do a good job in the preparation of the preparatory work, opportunities are reserved for the people. If the early analysis of the work is not done to plunge into the end, it is likely to waste a lot of our time and energy. All of this comes from my personal experience of doing the station, feeling and hair, I hope to be helpful to everyone. If you want to see how I do SEO, please click on the link to the source of the article. This article by Hubei Cheng Dongfeng Sprinkler Truck http://www.51sashuiche.com/original offer, reprint please respect original information.