On the low-end and high-end problems in the website user group

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Post before the stars often mention the low and high-end problems of the user base, but still have a lot of netizens asked me this user group in the low-end and high-end how to locate the problem, today on the user group in detail in the low-end and high-end features, easy to us in the early stage of the site planning to accurately do a good job site user group positioning, This is also the key to whether the website is profitable.

The characteristics of low-end user group

1. The area and scale of the low-end user base is quite large

We can not deny that the world's rich only accounted for 20%, and 80% of people are not so rich, 80% of the people is what we call the low-end user group, light This scale is quite large, the area involved in natural relatively wide. Of course, want to profit from them also need a general difficulty.

2. Low-end user group requirements, like the Internet, like chatting, like to communicate with people

First, the low-end user group more time, their ability to solve problems weak, so their requirements are more, common have access to the Internet and so on. But this kind of people like to surf the internet like chatting, such as QQ chat Ah, on some dating site Ah, they like to communicate with people on the Internet, this is their biggest characteristic.

3. Low-end user group loyalty, high viscosity, can promote you to do Word-of-mouth

If a site is found on the web, this group of users and in this site can learn something or make friends or can achieve some of his needs, he felt better, then he will often come to this site, and also to others recommend this site how, you also go to see it. This is Word-of-mouth propaganda. Take me for example, I opened the computer every day the first thing is to open A5 home to see some webmaster news, take a look at some of the latest I do not know some promotional methods and so on, and I often recommend users, friends to go to these sites, and they say how good the site, in fact, this is to give them publicity, Propaganda is much, the word of mouth is good, nature will be the attention of most people.

Second, the characteristics of high-end user groups

1. Small high-end user base

This group of users only accounts for less than 20%, so their size is quite small, if subdivided into specific areas of the word that is even smaller, but he also has the benefit of such people either not to sell, the hand that income is considerable.

2. Low demand for high-end user groups, even if there are problems are difficult to solve

This group of their own problem-solving ability is very strong, if the real problem, it is a big problem, the general people are not able to help them solve. Like a boss, a short period of time to finance 200 million, he went online to help, how to finance in a short period of 200 million? You say this is a problem that most people can't help.

3. High-end user group Circle relatively closed, do not like to communicate online

Most of these groups of users may have been successful, so the communication between them is only for his business interests of the group of people, rarely on the internet to communicate, such as to analyze their success on the internet, he is impossible to do so.

4. The user group time is few, will not advertise the word of mouth or even will appear the negative reputation

This kind of user group gives the feeling of being busy all day, Non-stop busy, always have to do things, obviously they will not for our propaganda word-of-mouth, on the contrary, if we do what they are not satisfied with, will appear negative reputation, marketing reputation, after all, high-end users are difficult to wait for.

This is a simple analysis of the low-end user group and high-end user group characteristics, in our website planning process, its position is also quite important, do the site must seize the user, positioning users, grasp users, this is the key to our success is the key to profitability. This article is provided by the women's Fashion online Web site Editor star, star blog Www.fashion169.com/zdmblog, Hope and like-minded friends to share the experience and skills of network marketing