On the management of local portal website two or three things

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If you build a website, you will have to formally move to a business trip. In fact, although the site itself the use of the design is very important, but the good or bad business, is a site can survive the key.

A website to do no matter how good, if no one knows the existence of the site, then everything is in vain, so the site is widely informed is the first operation of the site.

In the traditional marketing concept, when it comes to marketing, the first instinct is to spend money. Admittedly, under the premise of budget permitting, through the operation of some traditional marketing media, such as TV commercials, outdoor media, publicity campaigns and so on, it is the most direct way to enhance the popularity of the website and increase the reading rate, which in the past few years has been a constant bombardment of my vision and hearing during the network investment. Today we "network theory", for the moment do not discuss the marketing mechanism, the most economical but can achieve a certain effect of the marketing way to promote your site:

Make good use of search engines

In this section, it is certainly necessary to go to the major portal sites and search sites, but there are some tricks to maximizing the effectiveness of the login and using some of the features of the search engine:

Define keywords:

Do not underestimate this action, when you successfully log into a portal site, you define the key words will affect whether the site can be found important factors. Take the general Enterprise website for example, the keyword can be quoted from the company name, industry category, professional field, product name or service items, such as information culture (company name), Cultural Publishing, information Publishing (industry), web design, business Intelligence (professional field), Web Design Yearbook, Design Yearbook (product name). In other words, the keyword you choose must be the most representative of your company or website, and do not use some abstract and impractical language, unless you are sure users will want to use these words to query your site.

META:

This is the HTML of a volume slogan, there are many search engines will automatically search the Web page of the definition of the label, but many designers using web editing tools, often ignore this part, virtually reduce the site is searched for the opportunity, the use of meta here no longer repeat, Readers can refer to some teaching books about HTML, which will be used in detail. In this proposal, the reader, in the production of the site, in each of the pages are added meta narrative, to ensure that there will be unexpected effects Oh!

Full-Text Search:

Many search engines provide this function, the main purpose is to search for the text content of the page, if the reader understand this section, the design must think that the text part of the page is to use plain text to express or image? There are many websites to make the design look more beautiful, A lot of text in the page will be the text of the image substitution, we do not recommend such a practice, which will let your site lost a lot of opportunities to be queried. Recently many designers love to use Flash to design Web pages, even the entire site, but most of the search engine has not yet been able to retrieve the contents of the Flash site, and since the flash produced by all the actions of the site in the same window or file, it is difficult to link to a specific part of the flash site , when many search engines fail to accept the SWF specification that Macromedia Company exposes, the designer must still take into account the problems to be retrieved later in use.

Order of Arrangement:

Most portal search engine query arrangement results are by the website name of the number of strokes as the basis (digital 0~9→ English letter a~z→ strokes), in the current number of sites such as the Milky Way, in the face of the query results of less than hundreds of, many thousands of search results, Probably very few users will have a lot of patience to see a stroke, if your site is unfortunately in the back, then want to be noticed is difficult! But the order of strokes due to some naming or the name of the problem, can not be said to change, to be ranked before the spear, you have to pay to the website company. But for some of the new site without historical baggage, but may wish to start from the name of the site, think a loud, strokes less site name, at least in the rankings can be slightly dominant.

The combination is the propaganda

For the enterprise that has set up good website, should regard the website as the whole image of the enterprise, in the early days when you can't afford to spend a lot of budget marketing sites, at least don't forget to print your website name on your own business card, company profile, product catalogue, envelopes, stationery or any external materials or packaging. If you want to recruit your new friends or new customers through the website, please remember to tell your old friends to come up to my website.

Create viral marketing

Do not misunderstand, this is not to tell you to write a network virus to force others to browse your website! The so-called viral marketing is to try to create some content or service, which surrounds the hidden business information, through the third party in a "happy" attitude to assist the business to disseminate information. Previously popular chain letters, is the typical viral marketing, the difference is only the chain letter is using the recipient's fear and insecurity to spread, and now we have to use the receiver's goodwill or to provide a certain degree of interest to the recipient, the message spread out, simply that is a "eat good to report" behavior pattern.

Under the free e-mail that many websites offer to the user, it is often added to the message of the provider (such as Yahoo!, Hotmail, Sina Mail, and so on), which is also a form of viral marketing, through which a free email user can send the message to all the people involved. Other such as free web space, communication software (ICQ, Yahoo message, MSN message, etc.), are also good examples. The services mentioned above, of course, for most site owners, the need to invest a lot of resources, is not likely to do, and to achieve such a market scale is not a day of work, but if more ingenuity and creativity in the content of the site, so that the third party to actively circulate, forwarding is not difficult. Take the corporate website for example, you can provide more information on the industry's expertise or articles on the website, it is an economical way to provide an email program that allows viewers to send mail, or to write jokes, essay sketches, animations, games (and, of course, ways to add corporate messages to the content). Can achieve the purpose of promoting publicity.

The marketing of the website and other products is not much different in the academic theory or strategy, the above we suggest some of the matters that do not cover all areas, only to some of the more easily overlooked some of the gestures, to remind readers of the attention of friends.

Create the life of the website

Many websites, especially corporate websites, have a "constant" phenomenon. Have this kind of management mentality of the website, when the completion of that day, may also announce this website is dead time. A website that is hard to do well should be seen as a responsive and responsive life, and the operator must continue to give it energy. Even if it is a product of the enterprise website, simply with the production online changes to update the content of the site display products is still not enough, other things such as corporate activity information, business philosophy, development trends, but also with the growth of enterprises. Occasionally also should let the website wear new clothes, even if not the large-scale revision, at least also should with the time different embellishment, like many large Web sites, the Mid-Autumn Festival when the home page will put a moon, Christmas time, will put Christmas tree and so on ..., if the new year will be in the office to make some festive arrangements, do not forget to decorate the website. The use of creative, so that visitors feel a little bit different, they will feel more warm, only a little change, can have a great effect.

Many sites will have a message or discussion areas such as the project, the starting point of these functions is good, but do not respond to these enthusiastic users of the message, regardless of the praise, for users must maintain a good real-time interaction. Conversely, if the operator ignored or transfixed, not only the user's aversion, but also the site (corporate) image has great harm. (Imagine, if you dial a phone to a company, each time no one answered, or message also did not respond, psychological feeling will not be too good!)

Business website must be carefully

Business site, the site owners must be careful, but if you can get the support of the vast number of network families, absorbing more resources, will enable the site to operate by a multiplier effect. "The establishment of a good website mechanism, so that the public to run their own" concept, it is the major sites to survive the main factors. So that users can be "willing" to work with you to operate the site, so that not only save editing costs, but also effectively create a "crowd", can be said to kill the birds.

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