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I have a lot to say about medical soft paper. Medical soft writing is a masterpiece that transcends tradition and tradition. It employs traditional forms of creation and expression, but just right to spread the products and services of enterprises, or to cite a third party view, or with the authority of institutions, experts and scholars, "urgent user's urgent, want to think of the user's" appeal to impress, the success of the reader to arouse a strong desire to read, brought a rich profit. Many small and medium-sized enterprises with the aid of medical soft paper out of the bottleneck of marketing, to achieve a new leap. It can be said that the effect of medical soft marketing is reflected in the promotion of all aspects:
Paper media advertising loss of more than fill
The medical profession is a special and sensitive industry, it is full of lethal temptation, has made many investors make pots full of bo, but it can not be like other industries in general free exposure in the sun, as a people in the sacred position of the industry, it must always keep the aura of holiness, so as to make the patient peace of mind. However, too much paper media advertising packaging makes a holy industry become more and more full of copper stink, more and more advertising intervention instead of the reader to their disgust, and even the professionalism of their questioning, and hospital publicity to lose the candle. and the choice of medical soft, no doubt let marketing such as bathing Spring breeze, moisten things silently, in the silent let readers fall into the trap of the article.
Put on the news coat and approve more
We can not deny that medical soft text is still the reality of advertising, his appearance is the dissemination of products and services to attract readers to the bait, to achieve purchasing power! However, in recent years, with the word "user experience" has been frequently mentioned, how to make a good soft wen not easy to perceive it is advertising, is to ensure the effect of soft communication is an important condition. Some people think of the medical soft text as much as possible to write news, the use of the professionalism of the news, timeliness, credibility to cover up the meaning of medical soft text advertising. And to achieve such a goal needs to be done, the content of the article to have news value, and secondly, the article to appear the most need to let the reader understand things, three not to cross the factory, too long space can be made into a thematic form, so easier to focus attention, attract attention.
Easy to operate and adept at
The choice of medical soft text to open up the market, not only because of its low cost, its operability is also an important indicator. Whether it is film and television broadcasts, newspapers and magazines, outdoor activities, and so on, all need to pay a lot of manpower, weakness, financial resources, for large enterprises may not be what, but for those small and medium-sized hospitals, is undoubtedly a heavy burden. Contrast medical soft wen, just a few editors can, and the article is also more material, from products, services, social hotspots to the hospital, such as the humanities, as long as patience, slowly accumulate, finally can write good soft wen.
Independent media backstage release, worry-free labor
Many hospital companies, although sitting on a large number of soft resources, but they lack of professional media channels, the result is still not. Not that the free platform is not now, only a lot of free platform limitations suppressed the spread of medical soft text, the effect has not been imagined by the heat. The key is that resources do not correspond, but now the network appears a lot of professional soft article publishing company, they hold a large number of high weight media, categorized, targeted strong, especially medical soft, professional media docking platform, want to hair on, no time and space constraints, the most important is sent to the article not only included fast, And there is a higher ranking, is the important guarantee of corporate brand!
Finally, the medical soft text promotion is the general trend, it is the communication between the enterprise and the reader between the bridge, if you do not want to do behind closed doors, if you also want to in the increasingly fierce competition in the industry a piece of the choice of medical soft text release will not be wrong!
This article originates from the gold panning Soft article: http://www.faruanwen.net/tuiguang/2013/0520/20459.html, reprint please specify!