On the marketing of Jet Li comeback disaster relief event

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Jet Li for Sichuan disaster Relief comeback one year, "one fund" fund-raising over 50 million of a report caught my attention, comeback a year, means that will lose nearly 200 million of the pay, why don't you directly donate 200 million? Those fundraising is only One-fourth of your annual pay. Jet Li, what do you think?

25th, "One Fund" Cup star charity Car House competition in Shanghai, the day of the competition raised 700,000. The so-called star Charity House car race, that must have a star to attend, in the end what is a star? In the eyes of ordinary people must be rich, whether it is to participate in charity activities or to create a star effect that is unknown.

When asked about the number of Jet Li's personal donations, Jet Li responded: "He regrets the online donation list, how can it be measured by money?" Are you regret that you failed to make the list or regret your incompetence? You said, donate a piece and 100 yuan is only the difference in numbers, love is not the size, Not because of the amount of donations to change how much money to change, donate money to their strengths, for your argument, I do not agree, a dollar can only buy a bottle of mineral water, and 100 can buy 10 boxes of mineral water, for the people in the disaster areas, which significance?

Why do you choose to comeback now? Love is no size, love is in your own. 1 years pay 200 million, why don't you stop more contact play, make more money? What's the use of your going to Sichuan? Do you do your Chinese kungfu for the victims in Sichuan, or do you want to stop the quake? And now we're going to get a fund Are you doubting the national Red Cross's ability and efficiency?

No, it's not! After the news of Jet Li's "comeback event" released, many netizens have expressed puzzled. Popular netizens think that more money than to the disaster relief more directly I agree. Jet Li does not want to love with money, personally to bring love and hope to every Sichuan people around, let more people understand how much money can not but the size of love, money can only reflect the strength of love, how much power to donate money, love is not only money, but also the heartbeat, from Jet Li comeback for one fund operated rush propaganda, Not all of you are willing to donate one months ' wages, or even more.

Li made a speech at the 18th Annual Corporate Meeting of the Asian society in Tianjin, China, yesterday to publicize the concept of philanthropy. 04 Tsunami, he and his family and death pass by, he is conscious of money in the face of death are equal, so he decided to create a platform, since the creation of one foundation has been 1 years, but the idea of one foundation has not been deep into everyone's heart, only their own comeback, personally involved in disaster relief, in order to arouse people's philanthropy, The understanding of one fund, the whole thing can be seen Jet Li to their own one fund has a unique marketing method-viral marketing, the difference is, Jet Li virus Marketing is not for the purpose of profit, marketing is one fund concept, marketing is love, the hope of marketing.

So-called viral marketing, meet the following 6 conditions

1. Provide valuable products or services: One Fund service concept: 1 people + 1 Yuan + 1 months = 1 China 1 Family concept, set everyone a small force, let small donations into a big money, ready to help the family need help

2. Provide the means to convey information to others without effort: Jet Li is an international superstar, he said a word there are a lot of people care or recognition, very colleagues are willing to follow the study, spread, wildfire, hundred chuan million, do not preach, he did a lot of stars will follow, many stars follow, many fans will follow, A lot of fans do, a lot of fans ' friends and relatives will follow.

3. The range of information delivery can easily be spread from small to large: the beginning of Jet Li comeback only told the producer, director, reporters know that immediately after the publication of the word generous, a netizen saw, a person to see after the people around, people around to tell the people around, soon many people know, understand the situation.

4. Use public initiative and behaviour: a piece of money for a piece of money is not much, but it represents the blessings of the hearts of people, our motherland and people need more good and humane guidance rather than the temptation of violence and desire, bless those who strive for the interests of national and motherland good luck. The spirit of "humanity, fraternity, dedication" of the Red Cross, adhering to the "global family" concept, is committed to disseminating public good culture, building a platform for public welfare, to promote the development of public welfare industry, at the same time, to the victims of various disasters and emergencies to provide the best possible humanitarian assistance. Based on China, one fund is gradually growing into an international public service brand.

5. Using the existing communication network: One fund will hold an international charity forum every year, inviting public organizations, well-known enterprises, government officials and research scholars from all over the world to exchange the four public welfare topics of "environmental protection, education, poverty alleviation and health". The Global Public Service Forum aims to provide a valuable platform, strengthen international public welfare project cooperation, share their best practices and ideas, perfect the organization system of public welfare, and gather public welfare resources widely.

6. Use of other people's resources: "One Foundation" is the Chinese Red Cross "Ambassador Ai" Jet Li, launched under the framework of the Chinese Red Cross, the independent operation of charitable programs and projects.

Jet Li's comeback event marketing is a success, at least more people will learn about one fund, participate in one fund, participate in the Sichuan disaster relief team of Jet Li, if he needs to recruit volunteers, or need volunteers, as long as he openings, I believe that many will be willing to enroll in, follow him to disaster relief in Sichuan, even if not all for the love, In order to see his own idol, that is worth it, or just see the face, for their idols to do a volunteer, volunteers that is also very honored, very proud of things. (Text/Lu Xiaodong)