On the marketing of soft paper with emotional lethality

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

A product advertising only pictures, must not sell, a product advertising only text, not necessarily sell, this is pony tutor Zhou Sai in the lecture, one is certain, one is not necessarily, just a word we can feel the charm of the text is how big, this is our topic today, Soft wen marketing.

One: What is the soft text marketing

The essence of soft text marketing is advertising, but belong to covert advertising, it is mainly about a soft word, is in the user unknowingly into the marketing circle, if the marketing two words removed, it is an excellent soft, reading is very strong, user experience is also very good. It will not be like the title Party to let people up the middle finger, and not as usual we see the kind of low-level advertising (jumping out of a big sale, pure herbal essence) to make people numb, it is a favorite, let the pony definition, it is a connotation.

In fact, on TV, we often see soft ads similar to soft text marketing, it does not refer to its own products how good, but to take a moving scene, let people into the scene, and then mention a product, this effect will be better than direct promotional products, because the touching scene will let users deeply remember, Also will increase the product impression!

Two: How to do soft marketing

First of all, you have to give your own soft text to draw a title, or a more controversial title, so that others will find your article, do network marketing, we must remember one word: The Internet users are most impetuous, he will not have time to one click. So we have to use a good title area to attract users.

Secondly, and most importantly, we need to write a good article, in the article, you are like a film director, you need to guide a good film, the story of the plot you can unrestrained, but to be realistic, not to write, or no one will believe that we can write poignant love articles, suspense swirling story , and so on, in the article clever to join our product ads, avoid: do not deliberately, otherwise it will make users disgusted! And your soft marketing to do the success or not, you can send to the forum to try, look at the user comments, if people look at the said is advertising, that means you are a failure!

Three: Why the soft wen marketing energy so big?

Believe that the above friends will have such a question, then please listen to Pony said, soft marketing is indirect in marketing, it coined a touching or suspense article, with words to arouse people's hearts of emotion and controversy, on this basis, cleverly joined their own ads, from beginning to end, the user is in the mystery, We can often see the hot posts in some well-known forums, that is also in marketing, by the controversy of the topic or story, but the number of replies to know that it is marketing, more is to see a moving story, or dispute their own truth about something!

Follow-up: Different perspectives on the same issues will have different ideas, if not engaged in this industry, we are like those users of the replies!

Article from the marketing http://www.waszj.com/catalog.asp?cate=3 Village Pony Original, reproduced please specify the source and author, at the same time welcome your communication!