On the marketing of the Internet through the year-end award

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The next, but now there are several happy several sad situation. The main reason is two, one is the time of holiday is different, some people may be able to put nearly one months leave, some may even have to work overtime on the day of the Spring Festival, the contrast of the mood contrast is greater; and another is this year, more and more people pay attention to the year-end award, some may reap the value of millions of of bonuses, and some only harvested two bundles of celery, A bag of toilet paper; The psychological feeling of two kinds of people certainly differs 108,000 Li.

In fact, the year-end award was born, but also the boss of the enterprise in order to repay the employees to pay and appear, so we naturally think that the value of an employee's year-end award is proportional to the efficiency of their company's creation. In fact it is the same in general, for example, we hear that the bonuses are high in the kind of sales, because employees like that can create amazing sales results. However, in the reality is not fully proportional to, for example, some bosses earn millions, but only to their own staff million pieces or even less, and some bosses although only earn 500,000, but half even with more to share to their own fight for their employees. I think we all know which of these two bosses we will choose and strive for.

Speaking of which, you might think I have nothing to do with marketing, as if I was talking about how to employ people and how to make them work for themselves. However, I do not think so, I think marketing is so called, there is a certain truth, we all know that the meaning of our Chinese characters and the combination of glyphs is very relevant. The so-called marketing is the operation and sales, we may think that we do the grassroots site, we are not in order to sell things, we just want more users to visit our website, and then earn advertising fees, we do not exist to the user to sell our things. In fact, this is also sales, but we are not to the user charges, is to allow users to spend time, and then they free for us to promote, to know if our own promotion is to consume a considerable amount of energy and money.

I think do the internet marketing, is a top-down process, of course, here is not the upper and lower position, but the process of the succession. I think it is the first to the team to marketing themselves and their own management of this project, and then our team to the outside market to allow users to recognize their own site, and finally users to have never been to our website to promote free marketing to our website. And no matter which process, only the downstream people think that the upstream people are good or helpful to their own recognition, and then to fully accept these things, so as to achieve a successful marketing. And this is the same as the year-end award, only let employees think that the boss and himself are standing together, will be willing to work hard for them, and create more profits; White marketing is the first to give others favors, so that people feel will give back to you the benefits, so as to achieve the ultimate goal of your marketing.

First, marketing yourself to the team. Every successful team or business has a legendary character, like everyone said university, do not care about the building and whether there is a master, in addition to our ancient military strategy on the old saying that the capture of the thief first, which all shows how important a team leader to this whole is. I have written before why I am a grassroots Webmaster Class building Station Forum, in this time can also gather a group of people, in fact, initially rely on the charm of the individual. And marketing itself is not because of how good technology or how much wealth, I don't think an ordinary citizen would be willing to face danger for gates because he is the richest man in the world, and most people are willing to face all kinds of difficulties for their families, because they have given themselves countless help and favors. And I didn't do it because my skills were so good that my current team members were willing to follow suit. But I was in the big webmaster community activities when they are happy to help everyone, of course, there are some of their own foundation, so as to let everyone rest assured to follow their own, and for the common goal to struggle. I think this is the first step in our marketing. To say that the electric business, if an electric corps team inside the people feel that the product and service of this project is very poor, how can we do it.

Second, the team to the user marketing. After the first phase of the unity, at least everyone has recognized what they are doing now, so that the main focus on how to let users understand their own advantages. For example, I do webmaster forum, we are very clear now do such a site has been done for 10 years of the big site behind the back, is to make a difference, this time targeted users are basically the same grassroots owners, and often played such as mutual, mutual benefit, common progress and other slogans. And these purposes or slogans, or write it on the site on the inside of us is very simple, but do it is necessary to pay a lot of their own. For example, we do this kind of website and the advantage of the webmaster network is that we can answer a lot of novice webmaster very simple problem, we need to get their approval is to take the trouble to answer their doubts, and this is not the big site, and these jobs seem very simple, but it is a very time-consuming thing, This is especially true for grass-roots teams like us. But we have to do it because it's a key step in marketing your site and improving your image.

Third, users free of charge to the future marketing of users. In fact, the purpose of marketing is to achieve a word of mouth effect, otherwise, in the country to open a shop in the big uncle, or even less than them, not to mention their own is a competent internet grassroots. Because even if they are big aunt they also know should let their customers satisfied with the pursuit of customers two times to buy or even bring new customers themselves, they are called repeat customers or soliciting, we are called in the Internet old users or increase the number of users. and to achieve this effect, those who must be able to become our users in the future must get a positive message from our users so that we can have an idea of what's going on, and if we want to do this at this time, let them acknowledge So these people can become our high viscosity users. This form a chain of growth effect, so that the site into a virtuous cycle of the process, such marketing is obviously failure.

Above I actually talk about the marketing of a general process, and how each process to achieve what effect, and in fact, there is a process in reality, but we are more focused on the results of marketing, thus ignoring these. So also let people pay more attention to promote their own website, and not first let users feel their own good, think we began to mention the stingy boss to staff hair to make people gas year-end award, employees can not work for you to do, even if your business one day of bankruptcy seems to have nothing to do with him. We do the same Web site, if one day the user like us to value the site, that is the total success of the marketing results!

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