On the marketing strategy of Pinterest community

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Pinterest-Photo Company has become the world's most concerned about the type of Web site, in recent years has also emerged in many of these sites, and these sites have accumulated more and more users, but also because of the attention of more users, in these sites for marketing has become an indispensable part of the work of the electrical business.

At present, the domestic Pinterest website has 2 kinds of styles, one is entirely based on the picture, the communication between users is only through the picture as a bridge, such as "stroll"; another is the combination of pictures and text, users can use pictures and text in 2 forms of communication, these sites will provide groups, Small stations and other similar sections to the same interests of users to communicate. For example, "Mushroom Street." For this 2-style website, our marketing strategy will be different.

For complete picture website, do marketing has 2 key:

1, as far as possible to gain access to the homepage of the website. Like this kind of purely use the picture to talk the website, 90 of the user carries on the picture browsing through the homepage, their attention center of gravity also most will be the homepage the recommended picture. So to make their own platform more exposure, we must find ways to let their share more can appear on the home page.

And to do so that their pictures will be on the home page more display, to do is to share those who cater to each website style pictures, with the fashion title to attract users ' attention. There is to touch the home page pictures of the display principles, using some means to meet these rules, for the first page. For example, brush like, brush comments, etc., are able to operate.

2. Interact with super users

The so-called super User is the site has a very popular users, these users are the focus of attention, so it is when they communicate, in fact, we will get more exposure.

It is also necessary to make some marketing strategies appropriate for the Super user. For example, give them some gifts, and then the bush to help them to do some publicity, if it can be successful, our brand will be very helpful.

And for the Pinterest Web site based on both pictures and text, there are several key points to marketing:

1, the group is the focus of our marketing

The group has 2 big benefits, one is the cumulative active user very much, the second is the topic communication between the group is very good. So in this kind of website, how to do a good team marketing is very important, and this will be more than you in your own home to share, attract other people's attention to more easily.

Do group marketing is also very simple, nothing more than to dig some good pictures, and then share the corresponding interest in the group, with the user's focus on the topic to attract users ' eyeballs, but also to expose their own process.

Of course, it will be very important to get the sponsorship of the group activities.

2, guide the leader to become our opinion leader

You don't have to go to those super users, you just have to find the team leader and then try to make these groups our opinion leaders.

The way and methods of guidance need attention, the best way is to become friends with them, often communicate, occasionally send little benefits. Don't make the relationship too commercial.

The full text is submitted by http://www.aidai.com/Love Net.