On the marketing victory and defeat--honest marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

When a company is speaking with honesty to the existence of a problem as a communication opening, human nature is very easy to remove the original in the heart of the armed, and open their hearts, then the company can be in a positive position of input information, but also to the focus of the appeal to the potential customer's heart.

When you honestly admit that you have a missing item, a potential customer will take the initiative to help you with one of the advantages. Why can honesty play an effective role in marketing? Since frankness has the role of disarming, it is easy to be accepted as truth when every negative statement is made, whereas a positive statement is often accepted with dubious acceptance, and the positive statements can only be confirmed continuously until the potential customer is satisfied, But negative statements do not require these supporting statements or evidence. In the information explosion of modern society, people have a strong defense and suspicion of marketing products, and only a very small number of companies to face with frankness.

Just use honest marketing must be very careful, one of the skills is very difficult, Changsha Network marketing company believes that first of all, it is necessary to people generally think that negative information is a disadvantage, which leads to a potential customer empathy, if it can not do this resonate, but will give people this is what the doubt, In addition, to quickly focus on positive information, build a potential customer to convince the benefits, to verify honesty is the best policy.

Double-male hegemony of the marketing

At the beginning, a new product class would be a ladder with many levels, but over time the ladder would gradually be reduced to just two levels.

Looking at marketing in the long run, it will be found that the marketing war has often become the wrestling between the two major brands, and often the remaining brand is a reliable old brand and emerging up-and-coming, understanding this is helpful in planning marketing strategy in the short term, Successful marketers should focus on the front two levels of the product ladder, perhaps at the beginning, the market is still in the continuous development, the position of the third or fourth place seems to be attractive, the sales continue to grow, new customers unfamiliar with the products are constantly entering the market, we do not know who is the leading brand, So it's good to pick a brand that looks attractive or interesting, so the brand sales of the third or fourth place continue to increase.

However, as time seasons, customers will gradually understand the product and market, they will try to buy the leading brand, because we believe that the leadership brand must be the best, then if you happen to be in the third, do not direct to the market of the two PA launch attack, but to strive to find a profitable market niche is.

So marketing is a product war, is based on such thinking logic, but also because it will make the first two brands maintain a leading position and not fall, because the customer decided they must be the best. In the increasingly competitive global battlefield, only companies that are first or second brands have the chance to win, or die and then close.

Hope that the above Changsha privacy SEO sharing, for you to help, on the question of SEO, welcome to add QQ Exchange: 2260531821