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If you want to become a qualified webmaster, at least some marketing knowledge is indispensable, if you learn a little marketing knowledge, you should know a funnel principle, this principle is how many sand flow out, how many sand added in, the cycle, cited to the enterprise, that is how many customers lost, How many customers will be added, it seems that the enterprise's customers have not been reduced, but the corresponding number of orders will be reduced, while the customer's development costs will increase, so many enterprises do not want to become a funnel-type enterprises, but want to become inverted pyramid, is the customer in the constant increase in orders are constantly increasing, Enterprises will develop the better, in fact, to do this, as long as the maintenance of the old customers on the line, for the site is also so, is to improve the loyalty of the site users, do this, then your site will be a steady stream of power!
So how to provide users with the recruitment of Web site loyalty and the use of the site? In fact, the solution to this problem is to improve the user experience of the site, then how to improve my own experience of Knot river, talk with you, hope to be able to bring some inspiration to webmaster friends!
One: For the company's old customers, after a period of time, to some preferential feedback activities, especially some old customers in the home page for a long time to do the fixed position on the ads, these old customers discount margin to be a bit larger, and in the eye-catching position to release some announcements, encourage everyone to participate in the post and frequent landing, As long as the enterprise often inquires the candidate resume can get some points, and these points can still be redemption, of course, is generally a two-year settlement, can not be too long, also can not be too short! This is to promote business activity, of course, can also enhance the loyalty of enterprises!
Two: For individual users, it is also possible to improve their loyalty by means of integral method, although the individual user has such a disadvantage, that is, many people will be very little after the landing of your site, so the loss of individual users is very serious, and provide points this program is to encourage people to land more, At the same time, when the user was found not logged in one months, the system will automatically provide some good posts sent to them through the mail, so that can play a role in reminding, because sometimes many users find new jobs, and not be able to adapt to new posts in time, so there is another germination of the idea of looking for work, And at this point your mail is undoubtedly given them a certain choice!
The recruitment website's customer maintenance is the enterprise and the individual these two kinds, and the recruitment site just played an intermediary role, the intermediary to do good, the key is to be able to enable enterprises and users to interact, can be enough to promote more successful transactions, only in this way can be in the enterprise and the individual to form a good reputation, The loyalty of the natural user increased!
Of course, the above two methods is only a personal experience, in fact, improve the user loyalty method There are many, is the so-called road to Rome, only you go, you will be successful happiness, find a way to continue to do, then you will certainly be able to succeed! Source: http:// www.sxhcrfl.com Hot Stove Original A5, reprint please keep.