On the mutual foil of natural search and paid bidding rankings

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Natural search means that search engines find the most relevant matching page to search requests, and the natural search results are only relevant to the search requirements that searchers type, and are not affected by the payments made by any search engine marketer.

We look at the basic steps of natural search: 1, so that the Web page is included 2, choose Keyword 3, optimize the content.

Natural search can be said to be free or very expensive. Whether it is free or very expensive depends entirely on the situation you are in and what you decide to do with it. Although the cost of natural search marketing is different, but no one SEO practitioners can skip natural search, natural search is very important to any search marketing plan, even if you are also using other search marketing technology, and natural search in addition to the benefits also face some challenges, The challenges are as follows: 1. High quality visitors. That is, if you are a shopping site, you mean the visitor who can generate the purchase behavior. 2. On a budget basis. After all, any plan has a budget, and how to make the best results in a limited budget is indeed a challenge. 3. Effective on multiple search engines. For example, if a website is selling floor heating system, then how to Baidu, Google and even search on all have a good ranking.

Above we say Half-day natural search steps, benefits, and challenges. But is not to say that we do marketing on these enough to play all over the world, in fact, there is a sharp weapon that seems to be closely linked to the fact that the paid marketing, such as Baidu bidding rankings. Because the success of natural search requires considerable skill, effort and time. Paid marketing is relatively simple and easy, choose you a keyword you want to pay the money, you will be able to row to the first overnight. One of the advantages of paying is that you can control costs with your own will, buy more or less keywords, and decide how much you want to pay for each click. You can also arbitrarily adjust the corresponding parameters to control your costs. Its return is 1 high quality traffic. Paid Marketing (PPC), like the natural search rankings, attracts visitors who are already interested in the content of your site, and if they are not interested, they will not search at all. As a result, people who click on a paid set list are more likely to buy your product than those who click on the banner. But paid-for-place hits are lower than natural searches, because searchers tend to think that the credibility is lower, so the search into natural purchase, natural search is still the leading. 2. Immediate results. The biggest difference between a paid set of ads and a natural search is that the pay setting provides almost instantaneous traffic to your site, and you can start a marketing campaign immediately by paying for the advertising phrase-which doesn't need to change any line of code on your site. And you can always adjust your advertising program, and buy different keywords to further enhance the click-through and sales. By contrast, natural search takes more time to start, and it takes longer to adjust, because every time you make a change, the spider program takes a while to return to your site. 3 start-up cost is low. 4. Pay by click 5. Target group.