On the necessity and method of analyzing competitors

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Sun Tzu has said such a word in the art of War: "Tse, win, do not know the other and confidant, a win and a negative, do not know the other, not confidant, every battle will be perilous." "Coarse One, this sentence is used in military warfare, but we also need to know that the world of the truth there is always something in common, for this sentence, thin taste, we found that it can not only be used in military, but also can be applied to life, work and other aspects." On the words used in our webmaster SEO work, is also a word of wisdom.

Don't believe it? So I'll give you a very simple example, I run a called Hundred books of the novel site, and then I want to optimize a high flow of keywords, and finally I identified the great Nirvana of rebirth this keyword, but I do not know, this keyword is also the beginning of the novel network optimization, now its Baidu ranked first, In this case, if I knew, I would never die, or change the word, or do the rebirth of the Great Nirvana long tail keyword, but the problem came, I did not go to analyze competitors ah, and then I have two eyes a smear to go up, the result after a long time to find, not a stone in front of me, but a Tarzan, Although as long as I work hard or can surpass each other, but you have to pay the effort will be extremely amazing, even the whole life is not completed, then I would like to ask you, if it is you, you will regret not analysis of your competitors?

For example, there are a lot of questions, but we will analyze them later, but we can clearly determine the necessity of analyzing our competitors in the above example. Then let's talk about how to analyze the competitor:

1, analysis of the competitor's SEO page, such as title and so on, to optimize the site than you how to write keywords!

2, analyze the competitor's snapshot date, which is easy to see in the search engine.

3, analysis of the number of competition, through site:domain.com This command to achieve the goal!

4, analyze the competitor's external chain number, use domain:domain.com This command to achieve the goal.

5, analyze the PR change of competitor!

Finally, let's conclude by analyzing the benefits your competitor will receive:

1, by analyzing our competitors, know each other's external chain source, and then we can do so, it will be very convenient to expand your chain number.

2, if something happened to the internet, such as the previous two days of Baidu exhaust incident, we through your competitors, you will not have any panic, because through analysis we can know, this is a big environmental change rather than their own site has been a problem.

3, through the analysis of competitors, our work will become more targeted, have plans, guess can be targeted, efficient.

4, through the analysis of competitors, can get more optimization direction, for example, we can use Love Station this site to query some sites, this process can let us find a lot of not easy to find quality keywords!

Of course, the benefits must be more than four, but I think it's just that four is enough for us to carry out? So, the enemy and win, we must go to analyze our competitors!

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