On the necessity and the key point of the website analysis

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Familiar with the operation of the site's friends know that the site data analysis is a very important issue, it is important to even create a separate site data analyst division of a very fine career.

Generally speaking, the website data analysis divides into the station analysis as well as the outside station analysis!

In fact, I am not a website analyst, but here today I just want to discuss with you the necessity of analysis in the station and the main points of analysis.

First of all, let's explore why we need to do the analysis in the station.

To this point, in fact, most webmaster friends should have a concept, but the clarity of the concept is still to be discussed.

There is a good saying in China: Resisting must be first!

Search engine optimization work say difficult he difficult, say easy, actually also very easy, the most important is an article content original readability, an external link's universality as well as quality?

Some SEO optimization friends to optimize the site, he optimized the site is just hard to do outside the chain, but, I would like to ask, if your site has such a problem, the site's links are 7, 8 deep, spiders do not climb in, do you think your site will be in search engines have a good ranking it? And if, If your site is visited by spiders, there is a lot of return code 200 0 64 (usually, when your page appears this code, also on behalf of your site from K not far away), if you do not analyze the Web server log, you are not clear, not to mention solve!

Through the above two examples, we can affirm an opinion that the site analysis is extremely important.

I will site analysis of the station to do the following detailed introduction, the words of their own, if there is improper place, please include:

1, analyze your website station name

Why do I need to analyze the site name? The reason is very simple, the website name, usually is title, this in the search engine, especially the Baidu search engine there, has the very high whole, an excellent website station name, can bring you more high quality flow.

2, analyze your keywords

Some people may say that the role of the keyword is not as good as before, but, as long as it has an impact on the search engine, we should not ignore, the key word is to be related to the site name, highlighting key keywords.

3, analyze your website description

I see a lot of people writing web descriptions, use keyword piling up, in fact, this is not advisable, because the site description is to viewers to watch, we should be viewed from the perspective of the viewer, should write a smooth introduction of your website, of course, from the perspective of SEO, You must also include your target keywords in your description, here, there will be a certain demand for the literary foundation, but, as long as you carefully to ponder, in fact, not difficult.

4, analyze your site links

Links within the station, that is, the inner chain, now there is such a saying, the chain is important, but, the chain is also very important, if the link to play very, high-quality outside the chain will occupy six points, and high quality of the chain will occupy four points, they together on the SEO rankings play a vital role!

5, analysis of the server log

In fact, this guess is what I want to talk about today, and is the focus of the key.

Why do we analyze server logs? This is because in the server log, we can see all kinds of search engine spider activity, by observing these spiders, we can summarize the rules of spiders, more targeted to optimize your site, this is an enemy of the problem.

Do your station analysis, when the site to determine the perfect internal structure, you can rest assured to promote your site!

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