On the network marketing activities of Porsche's love-pplive

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Fly In addition to love to eat, there is a hobby is like car, has always dreamed of owning their own Porsche, but the reality is very cruel, working for many years or can not realize the desire to buy a car, can only see others, motivate themselves, make money and make money.

First of all, do you know what the slowest sports car in the world is? I believe every few people know, in fact, that is the Porsche of the artificial driving model. Let me ask you one more question, do you know what the fastest convertible in the world is? Incredibly, it's the Porsche. Flying dream: With a light grip on the steering wheel, the accelerator, and the blink of an arrow, and the beloved Porsche disappeared in the speed-free highway of the road, in the Black Forest flying like the shuttle ...

"Porsche" is undoubtedly a synonym for the global sports car, he has been trying to all possible or seemingly impossible combination of things, and strive to perfect, in the network marketing this piece is no exception. That Porsche is how to promote the network, flying fly to lead everyone to the edge of the bar ....

1. Porsche love the first network TV PPLive

Maybe we use more youku, potatoes and so on, there are some unfamiliar to the pplive, in fact, PPLive in 04 became the first Chinese network television media, which accumulated a huge user base, and pplive customer groups are also very young for the age of 20-40 years. It also satisfies its serious "Chinese upstart community."

And what difficulties has Porsche encountered in branding in mainland China?

① target groups are hard to find

How to look for the platform of ② to meet the brand image

③ what is to be able to you engage in consumer awareness and reputation of the form of advertising

It is clear that Porsche, as the iconic brand of the auto industry, is definitely the perfect choice for the car race, although Porsche's fan base is not strong, and Porsche's domestic sales are on the rise. Does that not explain anything? This is one of the reasons why Porsche chose the new media Video media pplive as a platform for the 2010 background show.

2. Blu-ray HD Trilogy Experience Marketing

In general network Video, PPS is basically concentrated in 300~400k, and PPLive Blu-ray HD according to fly to know the data show already in 400~800k pps.

With PPLive technology directly added to the television, clarity is absolutely very high, this is the general network TV can not be achieved. To be clear, that is high-end Blu-ray video and high-end sports cars can be said to the innocence, the family. such as the 2010 Beijing Auto Show area cooperation, PPLive for Porsche offers a new car windows, cool Garage, champion models, such as the level of display, as shown:

Finally, Fei Fei also said a Porsche's "history": In order to fulfill the "perfect shape, the performance will be accompanied by the" "Pure sports car," the spirit of the craft, Ferdinand Porsche at the age of 55 left the Foss, to make their own, but thus created a sports car immortal giant-Porsche.

This is only my personal insights, welcome to exchange and discussion. Original author: Fei Fei (feather Apprentice) original address: www.hzqfddcs.com first A5, welcome everyone to Pat Bricks, SEO Senior Exchange Group 1,120,968,831 exchanges and communication!