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The spirit of Honglei as always, in the insistence of two overnight, the heart of the people like to read the whole plot. I am ashamed of myself, although I like words, but not good at film critics, but as a marketing person, talk about "man help" and "Word-of-mouth marketing" between that thing, or can. Below, please follow Xin Hualai to see the "Man Gang" of "Network Word-of-mouth marketing Way":
Zhang Xinyue gossip about Word-of-mouth marketing:
Written in the back: Zhang Xinyue ramble on Internet Word-of-mouth Marketing:
Although the network coverage of the more and more high, Word-of-mouth marketing development encountered an unprecedented good opportunity, therefore, more and more film and television works to choose Social platform, especially Weibo as a marketing position, a successful precedent, the failure of the case is not no.
On the one hand, the social platform hundreds of millions of huge number of users to attract the issuer's attention, on the other hand is the social platform, especially micro-Bo brings strong word-of-mouth effect, celebrities converge, grassroots cluster, a variety of small grass roots of the strength of people can not be belittled. In summary, micro-blogging is the most widely spread platform, but how to use Word-of-mouth to drive the "miracle" is the direction of thinking.
Original source: Zhang Xinyue Http://blog.sina.com.cn/xiaozhuxinyue, original article, reproduced please indicate the source, thank you!