On the new idea of distribution management in Internet age

According to the "2008 Network Market Development Report," The Chinese e-commerce market in recent years has been rapid development, the 2008 China online shopping market turnover reached 120 billion yuan, an increase of 128.5%. Another market consultant Analysys International believes that China's e-commerce market potential is far from being opened, through the above data can be seen in the future of China's E-commerce market will continue to maintain high-speed growth.

Recently, China's largest only son E-commerce solution service provider Shopex, but also the iron strike released its latest Shopex network distribution management system. As a former focus on the real it field of mass distribution management workers in the deep feeling. Because, at present with Business-to-business E-commerce platform Alibaba, HC Network and b2c360 Jingdong Mall, Taobao, new eggs and other E-commerce mode of increasingly hot, a time in the traditional industry, whether it is a strong veteran strength or a fledgling small and medium-sized enterprises are beginning to walk two legs, think by Alibaba, Hui Cong, Zhongguancun, IT168 and other commercial platforms to publish business information to carry out work, even if it is to achieve the e-business of enterprises.

The author holds different ideas, said is to carry out e-commerce business, in fact, this is for others to do wedding clothing, business and personal e-commerce fate is always dragged in the hands of others, those information publishing business platform can only be used as a promotional network environment for enterprises, far from saying, said that if that day the website operation is disadvantageous or the server is wrong, then because this free lunch, enterprise long-term hard work of the results, it is not for naught, Penny Wise. At the same time, I also believe that the traditional distribution enterprises want to operate their own e-commerce, it should own the fate of their own grasp, as soon as possible to establish their own independent e-commerce trading platform. After all, it takes time to accumulate popularity and word-of-mouth in any business, whether in the traditional field or in the Web, and the success of the business is not a day.

For example, as the author once worked in the ranking of China's traditional channel distribution of the second ECS Chinese company value-added group, although it was early in 2004 to the company's internal staff to implement online day-to-day management, large to monthly product manager inventory orders, Small to each sales hand under the Channel Agent project implementation of the actual progress and shipments of sales and daily reimbursement costs, are unified with the computer input management system completed. In turn, the company has greatly reduced the repeatability of the internal audit review of the human, improve the company's process progress, speed up the delivery of goods and transport time, improve the overall efficiency. However, in strict sense, he is still a simple set of day-to-day ERP management system, rather than "Shopex network distribution management system" with such a powerful set of network construction station, information release, downstream channel management function set a professional platform management system.

Moreover, the biggest difference between "Shopex network distribution Management system" and traditional channel is that "SHOPEX Network distribution Management system" is through its long-term focus on e-commerce platform professionals Research and development, and in the market far from the effective results of the crystallization, is the true meaning of the past, including accounting computerization, Invoicing management, human resources management, supply chain management, production management, customer relationship management, office automation and E-commerce construction station, such as a complete set of network distribution management system;

It can be seen from the traditional channel management system and the current "Shopex Network distribution management system" compared to the biggest difference lies in:

First of all, the traditional channel does not have "SHOPEX Network distribution Management System" to build the platform marketing function, less e-commerce platform and the reality of the combination of channel mode competitiveness. And, in terms of promotion, communication distribution Enterprise's business model in the user and partner resources to publish the latest product information and price preferential policies, but also a lack of timeliness, and the use of "Shopex Network distribution Management system" can be synchronized with current affairs, in terms of its dissemination and timeliness of the effect, Traditional business model and "SHOPEX Network distribution Management System", is simply not comparable to, after all, in today's channel, the world's era, the information of the symmetrical transmission of the enterprise to bring the maximum profit protection.

Secondly, "Shopex Network distribution management system" compared with the traditional business model, "SHOPEX Network distribution Management System" not only effectively integrated customer management, network promotion, E-commerce Enterprises may be involved in the network functions, and can be directly through the entrance of well-known search engines, For the enterprise to provide more intelligent access to statistical analysis, so that enterprises at any time to control their input-output ratio, and thus enhance the business and investment in the control of enterprises, so that enterprises, whether from the human or office space use, have greatly reduced the operation and management of enterprises and other costs, Strengthen the traditional distribution enterprises in the market core competitiveness greatly improved.

To sum up, for the development of E-commerce model of the traditional channel distribution enterprises: "To the original model to increase the establishment of E-commerce platform, really realize the development of two legs walking mode, or should choose a like" Shopex Network distribution management system "so reliable, powerful, practical E-commerce platform, In order to gain early build early benefit, for the future to enter the larger network market to accumulate more competitive capital, is also the traditional channel distribution enterprises most urgent need for the complete E-commerce solution.

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