On the new marketing strategy of Business-to-business website: Independent microblogging marketing

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Traditional microblogging marketing is the use of micro-BO platform, including brand promotion, activity planning, personal image packaging, product promotion and so on a series of marketing activities. With the rise of Weibo in the past two years to the emergence of micro-blog marketing, microblogging marketing concept has been deeply rooted, the stars today to discuss with you is how to let this idea in their own business-to-business site to highlight the greater power, how to use it to retain customers, dig out potential customers, Stick to customers and how to add unlimited opportunities to us.

Star said the microblogging marketing and the traditional sense of different, more important is to highlight the "autonomy", then how to highlight the "autonomy"? Take our business-to-business Web site North China Pipeline Network, in the initial stage of construction through the QQ group and other promotional methods in less than one months under construction has hundreds of pipeline enterprises settled in. Recall the three major features of business-to-business websites: "Supply", "buy" and "brand promotion", taking into account that the site on-line time is not long in the brand promotion of this link is relatively weak. What really brings to customers is the supply of information and buy information. At this time I set up the pipeline industry QQ Group, pull these enterprise members into the group, in peacetime communication, I summed up their biggest demand in this business-to-business site is also the biggest anxiety:

1. Timeliness, businesses in the release of their products are generally marked prices, when I visited many other business-to-business websites, I found that the price was ambiguous or casually written, and there was no clear indication of time, often giving people an unreliable impression, which would easily lose the user.

2. Emergency, this is mainly reflected in the purchase, such as I want to buy a special valve this valve may need to be customized, the market can not buy, the release of the purchase information how to let the relevant enterprises can immediately see and contact me. After investigation found that only a small number of corporate members will pay attention to buy information, they are more concerned about their own similar products. So how to make the purchase of information eye-catching, rather than after the release of the phenomenon of sinking to the end? This is the problem we should consider when we do the website.

3. Objectivity, now many websites released products are obviously deceptive, so there will be many in Baidu search there is no such brand or "XX company is a liar" phenomenon. This aspect is the network itself randomness, on the other hand is the website management omission.

4. Reliability, this is mainly related to the product release price and product configuration, such as the combination of characteristics, such as the life of a lot of examples, such as I want to buy a mobile phone, internet search to a high configuration of mobile phone price only 500, see this unavoidably will Da Guo: This thing is reliable? It's the same on the North China pipeline. The same centrifugal pump, why some prices are high some low prices, then we have to describe the characteristics of the product, do not give users the feeling of confused, I have also consulted a lot of other business-to-business sites, many are directly released a picture, and the product features are not mentioned, This is not possible, this is also a site management point of attention.

With the corporate members of these anxieties combined with the characteristics of our website, I finally found a solution to these problems is the independent microblogging marketing. The microblogging is not Sina, NetEase, Tencent, the microblogging of those big portals known, you do not have any visibility, you publish a micro-blog is no one to see, it is important for many enterprises also do not need to spend so much energy in these portals to do a popular microblogging, the practicality is not high. Grasp the enterprise of this mentality, we have on their own website to open a microblogging platform, a completely independent platform, function and Sina Weibo function is the same, but our circle is smaller, more accurate, more time-sensitive, after the online many business members have opened, the general reaction is still very good. To accurately grasp the independent microblogging marketing must also pay attention to the following points:

1. With an easy to operate the basic function of the micro-Bo platform, since the micro-BO marketing hot, there are many enterprises to see the potential map has developed a lot of micro-bo platform, so we have a lot of options, according to their own website situation to choose their own microblogging platform.

2. Set up a platform must have their own fixed customer base, fixed customer base is very important, the purpose of this platform is to adhere to customers rather than attract customers, fixed customer base How to do? These are mentioned in previous articles in the sky.

3. In the home page must add a micro-blog dynamic bar, such as a minute refresh display or a new micro-blog on the lower pressure display, this will code words should not be difficult.

The last star to reiterate the role of micro-Bo platform is to adhere to the user rather than attract users, through this platform enterprise users can release the latest enterprise dynamics, individual members can publish their own purchase information and other more urgent information, the survey found that the site since the addition of micro-BO platform, A large number of visitors will focus on the dynamics of the microblog, increasing the attention of some users. About this independent microblogging marketing in the future will also be discussed with you, but also hope that you and I exchange my QQ273240757, this article by the North China Pipeline network www.ncguandao.com Webmaster stars to provide, A5 starting, reproduced please indicate the source.