On the new post QA of PR man's self-cultivation

Source: Internet
Author: User
Keywords PR copywriting boss very or

Some of the previous articles on PR and PR people have received feedback and questions from a lot of friends, and the career-related issues that people generally pay attention to are probably centered around upgrading skills; For these issues, I invite Kan technology (kankeji) Good buddies, Also from the writers and moderators come out of excellent PR Zhou Yi and I together from our own experience to the following several questions to do a simple solution, hoping to provide some ideas to the new people.

Also hope that you can continue to feedback to us, through micro-blog, micro-mail or email to zhaoyong2009@foxmail.com.


1, question: How to quickly make customers and the boss satisfied with the PPT?

@ Zhou Yi (general manager of Beijing Century long Wen Interactive Technology Co., Ltd):

Customers will never be satisfied, would think that your PPT and optimize the space, you are presented in the PPT must match the customer's project demand point, is the customer decision makers to see things. As for the boss, he usually only look at the quotation page. You can tell him your gross margin in private.

@ Zhao 922:

Can be summed up under what circumstances will use PPT, such as proposals, sharing or summary reporting.

In each case, the requirements for PPT are not the same; each enterprise and everyone's requirements and requirements for PPT are not the same.

So it is difficult to use a certain standard to say what is "satisfied", but also read a lot of brilliant ppt, but does not apply to all the venues.

However, some basic requirements can be achieved through training, first of all, the logic should be clear, followed by simplicity and generosity, especially proposals and sharing, logic and simplicity is necessary.

In the absence of a better tool, PPT will be an important part of the work in the workplace.

For PowerPoint tips, you can then launch a special tutorial like QuickStart.

2. Question: How to write quickly so that customers and the boss satisfied with the copy?

@ Zhou Yi (general manager of Beijing Century long Wen Interactive Technology Co., Ltd):

Early communication of good customer needs, in the program to focus on a solution. Don't care about the boss, because the boss hires you because you are superior to him professionally.

@ Zhao 922:

With the refinement of the division of labor, there are more and more PR people have not written, or basically do not write copy, but the ability to copy is a PR person must have one of the basic skills, or hope that the new people can have the opportunity to do a good copy ability training.

This is not only the basic part of personal professional accomplishment, but also with the popularity of social networks, more and more copy is fragmented, short, a micro-blog or a letters reply, within 140 words for the request of the copywriting is quite high.

The ability to copy the text from the accumulation of students from the writing ability and a little bit of talent, but more of the training from the day after tomorrow-from the beginning of imitation, press releases, in-depth drafts, micro-blog and various documents, every time the copy work is a promotion.

To be good at imitation and the same way to find their favorite ways and rhythm, slowly naturally will improve, and if the copy has enough confidence, then convince the boss and customers to approve and like your words.

3. Question: How to upgrade yourself quickly ~ ~

@ Zhou Yi:

Less B, more study. All ideas that cannot be systematically landed are no different from the idea of fantasy.

@ Zhao 922:

The mother-in-law will force men to improve their own, as for the female students, this line of women waiting for you to join the family.

Finally, thank the Master Zhou in his busy schedule to take time to communicate with us, and another for the Master Zhou to do an advertisement, Zhou Master's communications agencies are recruiting all levels of posts, as well as female assistants. Interested friends can contact us.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Before writing a PR person's series of articles caused a lot of friends feedback, but also a lot of PR people put forward a lot of questions and insights, in the near future will be launched for the public relations industry and PR People's series of articles, please pay attention to onlookers technology (KANKEJI).

Kan technology (Kankeji) also plans to launch a new PR training and exchange salon activities, to the new industry to provide a learning and sharing and communication platform ... Well, what about the plan? Welcome to Kan Technology (KANKEJI) message.


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