On the new trend of search engine and its optimization

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09 is a major change in the search engine industry a year, some acquisitions, some mergers, some of the composition of the Alliance (AltaVista, Lycos, LookSmart) Some decomposition, the various families resorted to the whole solution, is lively and extraordinary. We have seen the introduction of new technologies, as well as the testing of revenue models, search engines are beginning to commit to personalized ads, which can be ranked on the contextual content of the Web page ads. This is a good time to test the impact of changes in website marketing and search engine rankings when the reform of the advanced media has not yet shown the end.

The most recent change in the search engine industry is that Google's strong dominance of the past eight months has begun to be threatened. In mid-July, the SEO community began to notice that Google's ranking algorithm produced microsecond changes.

Last year, Google had absolute control of the search engine world, with more than 76% global search practices being implemented by Google. Google's dominance began to fall since the famous "Florida Update" in mid-November, but Google still provided major search results for many online sites, including the search portal's boss-Yahoo!. The latest change is that Yahoo and Google go their separate ways, instead of using the results provided by Google, they use their own databases. Due to the loss of such a large partner, Google Now accounts for around 48% of global search traffic, while the rest is shared by Yahoo and MSN. Although Google still has a majority of search users than other search tools, it has lost a large search result distribution order since it was discarded by Yahoo.

SEO strategy: This year, the SEO industry should be concerned about two things at once, with a strong targeted keyword content to please Yahoo, while carefully consider establishing links to please google. such as seamless pipe manufacturers this site www.gangguan-hx.cn

Yahoo and MSN are born again, become the search industry important people for advertisers and webmasters, with the competition and the choice of consumers to increase, will inevitably produce better products and services.

Now the situation has been very clear, the current main search engine has become three, and the previous king to seek hegemony when different, SEO strategy needs to change, adapt to the new environment. Last year, customers were very focused on Google's ranking promotion, we all know that in Google to get a good ranking is to enter Yahoo's most popular entry ticket.

The massive launch of new services and all the innovations that took place over the last 12 months have validated the validity of the truth that competition drives innovation, the production of better products, and the effectiveness of all innovative reforms. Search is becoming more technical and more precise. Localization and personalization become the two new universal buzzwords in network marketing. Local search results are known to be more relevant to search results returned from a range of queries than search users, and these results are controlled within a reasonable range of searches, such as ZIP code or phone area code. Personalized search results are called the search results that can be listed based on the unique interest or behavior of the individual search user or on a computer used in the past. An earlier search tool that provides personalized search results is

Eurekster. The results of Eurekster are based on two major factors. First, the user's personal behavior habits, second, belong to the same social or work network community behavior habits. Its basic concept is that some groups share common interests. Analyzing a search term with these interests may result in better, more personalized search results.

The big three are using these or other features to try to weaken the service level among them, including blogs, news aggregators, emails and instant messages and their respective toolbars. It's only a matter of time before someone launches new technology or search tools to recreate the way that information returns. Both IBM and MSN are developing a deep crawl spider program that expands the scope of the search. IBM is developing the Webfountain toolbar, and MSN will build its new search tools on the next generation of Longhorn operating systems. These tools will search for specific users including Excel spreadsheets, Word document processing systems, messages, and other documents that users have built on their hard disk.

Development or bankruptcy

Over the past three years, search engine marketing has become the world's fastest growing advertising media. New SEO companies continue to appear, there are already existing SEO companies, such as Stepforth is rapidly developing. Site owners and administrators are advised to visit more than a few places before choosing a network marketing service provider. After selecting several SEO sites, compare the services they provide, ask them some serious substantive issues, don't worry about these questions will challenge SEO industry knowledge. With the change comes the customer's confusion. We note that many new companies are making articles on confusing issues in order to gain short-term benefits. Some new companies charge customers a $ $ service fee, but the client's URL is added to the automatic submission software. It is hard to believe that so many people tend to the old, "automatic operation of a better life" theory. Another point to beware of is to avoid hiring a company that fails to keep up with technological innovation.

When the search world changes, good, honest SEO companies should be ready to adapt to the new situation, and clearly tell their customers what progress will occur and why such an evolution. Seamless pipe manufacturers to make full use of this technology.

SEO strategy: In order to adapt to these two innovations, website marketers and SEO people should add some highly detailed components for the customer site, such as the identification of the geographical identity, text content, and the public identify information, such as the full street address, telephone number and so on. Website marketers should also add some characteristics to the site, so that it is more useful for personal search users, such as newsletters, regional promotion, blog, etc., so that the site can be associated with certain specific users, so as to show a certain personalized appeal, to attract users to visit again, Or at least leave the impression of the customer's site in the search user's mind.

Article Source: Jinan website optimization