On the new website Marketing Three Musketeers

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Search Engine Optimization

Basic definition:

Search engine for the Web page crawl characteristics, so that all aspects of the site are suitable for search engine crawl principle, so that the search engine contains as many pages as possible, and in search engine natural retrieval results ranked in front of the end to achieve the purpose of website promotion.

Function:

The main job of search engine optimization is to understand how all kinds of search engines crawl Internet pages, how to index and how to determine the ranking of search results for a particular keyword to optimize the content of the Web page, so that it conforms to the user browsing habits, without compromising the user experience to improve the search engine rankings, So as to increase the number of Web site visits, and ultimately enhance the site's sales capacity or promotional skills. The so-called "search engine optimization process" is to make the site easier to be accepted by the search engine. The search engine presents a correlation between the content of the site to each other, and then the browser renders the content to the seeker in the quickest and most complete way. As many studies have found that search engine users will only pay attention to the search results of the first few items, so many commercial sites want to use various forms to interfere with the search of the order of the hit. This is particularly the case with a variety of websites that rely on advertising to grab interest. At present, some short-sighted people use search engine optimization technology, using some search engine optimization cheating improper means, sacrificing the user experience, using the search engine's own defects to improve the site rankings, this search engine optimization method is not desirable. In the long run, such cheating will not play a lasting role.

Common Industry Websites:

Point Stone Interactive--http://www.dunsh.org/

Ask the Crane seo--http://www.winho.cn/

Ii. Soft Paper

Basic definition:

Broadly speaking, soft paper hype is the most powerful form of advertising. It is also a highly skilled form of advertising, soft text is relative to hard advertising, by the company's marketing planners or advertising company's copywriting staff to write the "text ads." is petitions, softness of Wudang boxing, carrot and stick, both inside and outside the repair, is the most powerful marketing tool.

Web site through the planning of the Internet and other promotional vehicles published on the website can enhance the image and visibility, or can promote the product sales of some promotional, explanatory articles, including specific news reports, in-depth articles, case analysis and so on. (Note: This is a narrow definition of soft text, only for Web-type soft text promotion)

Function:

Third-party media through the Internet (traditional portal sites, emerging media, professional web sites, etc., reasonable and effective dissemination of information on the website (especially the product promotion category soft manuscript), the use of information dissemination speed, wide coverage, high rate of reproduction, to the Internet users to direct the dissemination of positive information, in order to improve the site visibility, goodwill, Loyalty. Provide continuous vitality for website development.

Common Industry Websites:

Soft Wen China--http://www.ruanwen.cc/

Zhou Xinwei Soft Wen--http://www.zhouxingwei.cn/

Iii. Flow Statistic Analysis

Basic definition:

Web traffic statistics analysis, refers to the use of independent third-party statistical tools to obtain the basic data of Web site access, the results of monitoring data analysis to understand the current site access effects and access to user rows. Site traffic statistics analysis, including the site traffic Indicators statistical analysis, site visitor behavior statistical analysis, competitor site access statistics and other content.

Function:

"Website Traffic Statistics Analysis" is the focus of website marketing. Web site Traffic Statistics analysis is the basis of the evaluation of Network marketing results, at the same time, the Web site traffic Statistics analysis information for the Network Marketing effectiveness evaluation and network marketing Strategy research provides a scientific and convincing reference. Site access Statistics analysis, at the same time to find out the current network marketing activities in the existing problems, and to further revise or redesign the network marketing strategy to provide a basis.

Common website Traffic Statistics Service website:

I want it. Free Statistics--http://www.51.la/

Compare the webmaster statistics--http://www.pkpki.com/

Google analytics--http://www.google.cn/analytics/zh-cn/

Summary: "Search engine Optimization" for the search engine site ranking optimization; Soft Wen "stressed the brand awareness of the site, a wide range of characteristics, this means more attention to long-term influence;" Flow statistics Analysis "to summarize and evaluate the role, especially in the use of other promotional means," Traffic statistics analysis "can play a guiding role or even change the marketing method. It is also the "Three Musketeers" complementary role, finally make the site with minimal input to obtain the best promotion effect.

Need to add, for the website marketing "Three Musketeers" also apply to the traditional enterprise electronic marketing, product marketing, brand promotion and other marketing methods. In fact, the role of the "Three Musketeers" should not be overlooked in any marketing action against the Internet.

This article from the Bibi to see the webmaster statistics (www.pkpki.com), reproduced please indicate the source, thank you.