On the news feeling of the network editors

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With the rapid development of the network media, the network journalism has shown a strong vitality, which is bound to put forward a new requirement for the quality of the online journalism practitioners. The professional quality of the network news media determines the level of the information quality of the network media, determines the quality of the network information in our country, and is the key to the success of our country in the international information sovereignty competition. Therefore, to strengthen the network news media practitioners of professional quality training, It is a good thing for netizens to improve their professional quality, and it is good to maintain the national information sovereignty. To strengthen the professional accomplishment of the network news media personnel is urgent!

The network news disseminator should be "high-energy journalist", namely "have the deep knowledge of humanities and social sciences, and familiar with the news and editing business, but also can master modern communication skills of modern news and communication talent." The qualities that the all-round network journalist should possess include: deep theoretical foundation, consummate business skill, good morals accomplishment and advanced dissemination idea.

The "soft rib" of Internet news

The first is a lot of false news. In recent years, false news, such as false news "women's Volleyball girls 20 Olympic champion dream failed to circle", "Bill Gates Assassination", "thousand years after the mummy unearthed pregnancy" and so on. According to the statistics are reproduced by the network news, the popularity of the network, the increase in media, greatly accelerated the spread of various information speed, expanding the people's news vision. At the same time deliberately made false curiosity news flooded with various media, full of the network in every corner.

Secondly, the vulgar phenomenon is serious. Most of the commercial web site kitsch tendency is serious, the Web page is full of vulgar, violent, pornographic information, the news into "sex" smell, "star" smell, "fishy" smell. Such news, in a number of Web sites are gradually spread or even rampant trend, especially in the cultural and entertainment news and sports News, this phenomenon is particularly common.

Third, bad advertising, advertising news more. For example, some illegal medical advertisements, such as fast-getting rich information with fraudulent nature, erotic voice advertisements, some real estate advertisements made with false promises and so-called soft advertisements packaged with news, etc., have greatly endangered the interests of the audience.

What should web editors do?

Network news fraud almost form a "career", its personnel composition, one is the amateur writer, scattered in all walks of life, and second, freelance writers, they have no work units, their occupation is writing. Especially the latter, they write any genre, as long as they can earn money on the line. False news Freaks, more out of this part of the human hand. For some social contributors, fabricating false news is no longer an occasional, but "specialized" operation, a means of making a living.

Today's false news, like the runaway Mustang, if not tamed in time, will endless. As our network news editors should put good false news this way. At the same time, this has increased requirements for network editing.

A qualified network journalism practitioner is not a simple "cutter" and "Mason", but should be a practical expert who understands both the operation and the theory. Therefore, for a network of journalists, Deep theoretical foundation is very necessary. The network news practitioner must have the profound news specialized knowledge. News professional knowledge is the guide standard and reserve storehouse of news business ability, the choice of news report content, the proportion of the contents, the position in the page space or the program time, and the layout of the news channel of the column setting and homepage, all depend on the professional knowledge of the news practitioner. Therefore, on the basis of proficient professional knowledge, the network journalist should also be familiar with the extensive knowledge of humanities and social sciences.

Timeliness is a significant feature of network media, but the relationship between timeliness and authenticity should be properly handled. 2004 Sina in the Olympic report, because of the one-sided pursuit of timeliness and the production of Chinese women's volleyball team failed and the title two template, the results of the shift editor accidentally mistakenly failed to send out the template, to its news authenticity and its own credibility caused a great impact. Therefore, although the timeliness of the network media with unparalleled advantages of traditional media, but must be in the authenticity of the pursuit of timeliness, can not blindly map new quickly.

For a network news practitioner, the traditional news acquisitioning skill is the essential basic skill, at the same time, the modern communication skill is also indispensable important skills. The network news practitioner must first have the solid traditional news business skill, namely interview, writing, editing, recording, photographing and so on. In addition to the network news practitioners have a higher theoretical foundation and business ability, but also must have a good moral culture. In the current growth stage of network media, network news practitioners should pay special attention to the improvement of moral cultivation, to comply with the relevant legal policies and industry norms and moral standards, such as "Computer Ethics Ten Commandments".

Feeling is more important than experience

To increase the originality of the news is a direction of many portals in the future development. Therefore, the traditional media in the middle and senior management and the backbone of the staff, they value. But that is far from enough. Long engaged in the network news editor of a portal channel editor that the current demand for online journalism talent and four years ago very different. At that time, the Internet editors and traditional media editing similar places, such as the news headlines and content processing, but now there has been a relatively large change, because the network media itself is changing shape.

"Network journalism talent not only have a strong planning ability, but also have a strong sense of network news." In a sense, the sense of the network is more important than the traditional media experience. Chen said that at present, only 3 of Sina's 9 directors have traditional media experience, while the editor-in-chief and two deputy editors have almost no traditional media experience.

Now, the most important thing is not the news literacy and related fields of expertise, but the internet a good feeling and deep understanding. Traditional media tend to prefer those who are "naturally fit to do journalism", while the Internet media also attaches great importance to those "born suitable for the Internet", which is a "wisdom root". The news experience can be trained, but the feeling of the internet is innate.

How to become a network editor master?

"To tell the truth, this year, to find the right network of news management talent is also one of my work, but so far no suitable." "Sina chief editor Chen on different occasions, the business portal began to operate in the context of market-oriented, commercial portal site competition is very strong."

Network editors must take into account the interests of the media itself, the audience and the advertisers, and these are changeable at any time. In addition, a good network editor often need to be alone to undertake from the concept of planning, interviews, network publishing and other aspects of the production and page display. Therefore, the network news editors need to have the comprehensive quality of related professions, news dissemination and internet technology. To this end, the network media content leaders have regrets: "To find such a master is difficult." ”

Network editors are particularly fastidious about headings. The site will be manually or automated monitoring to examine each piece of news in the amount of time per click, generally within 5 minutes clicks up to a certain number of news will be automatically removed. If the title is not enough to catch, then it is difficult to meet the site's request for clicks, so people can often see the online sensational headline under the narrative is just a trivial matter, network editing is good at the corner of the event exaggerated, magnified, and sometimes even distorted the facts.

The advance of network media requires the network journalists to keep pace with the times and cultivate advanced communication concepts. First, the network news practitioner must have the global dissemination idea. Network communication is a kind of global communication, the media around the world for the audience's attention, which requires the network news practitioners to cultivate the global concept of communication, look at the world, serve the people; Secondly, the network news practitioner must have the equal dissemination idea. The era of news transmission is the center of the people, and the one-way propaganda has been transformed into two-way interaction. This requires the network news practitioner to treat the audience with an equal attitude; third, the network news practitioner must have the innovation dissemination idea. The openness of computer network provides a free platform for journalists to give full play and display individuality, meanwhile, the rapid updating of its information resources also puts forward higher requirements for the innovative ability of journalists.

Network editing activity is still a spirit of production and creative intellectual labor, its purpose is to release information, cultural heritage, and so on, but because of the development of technology and the rise of the network media, the past media editing methods or transmission methods can not be completely copied to the network media bale. At present, the network news dissemination Enterprise is in the ascendant, vigorous development, therefore, enhances the network news practitioner's comprehensive quality is very necessary.