On the open platform of domestic internet

Some time ago studied about the domestic three big Internet platform of some information, today found some relevant data, here take out and share with you. Chinese Internet companies are beginning to abandon the pure competition model of the past and gradually learn to seek cooperation. The emergence of the open platform, so that many new entrepreneurs, in a shorter period of time to practice their own ideas, to create a user, platform and developers to win a new ecological. The emergence of the open platform, in fact, is the product of further division of the Internet industry, making the Internet "productivity" level further upgrade, is the Internet "productivity" another change.

Over the past more than 10 years, The development of the internet has gone through three stages: the first stage is Web1.0, the main feature of this stage is the information as the center, the information is one-way, the user passively accepts, this stage most typical application is the portal, the search appears enhances the user to obtain the information efficiency and the effect, is this stage most obvious internet productivity transformation; The second stage is Web2.0, this stage is characterized by people-centered, user active participation and sharing, the typical application for video sharing, SNS application, user production content, user height Connect, is the Internet productivity of another breakthrough change; Phase III Web3.0, this phase of the application services as the center, designed to provide Internet users with more personalized, more diversified and timely service. In this context, a single Internet enterprise has been difficult to meet the personalized and diverse needs of netizens, open is an inevitable trend, Internet enterprises need to open resources, build platforms, and developers to their own ideas and ideas faster, more effective in the open platform to achieve, promote and operate. The emergence of the open platform, so that the industry to further division of labor, Cooperation and mutual win, making the Internet "productivity" ushered in a qualitative leap.

Definition of open Platform

Open platform is a new type of network service mode. The platform first provides a basic service for the user, and then opens its own interface to enable Third-party developers to generate new applications using and assembling platform interfaces, and the application can be unified on the platform.

The core value of open platform is to improve the user's overall experience and viscosity of application and platform through mutual benefit of service and third party application.

Analysis of Open Platform

Application-oriented open platform is the most common open platform for users, it refers to the application model based on a certain basis, and then open its own platform for Third-party developers to expand. such as Facebook, Qzone, Google, Apple App Store, etc.

2012, China's Internet open platform market has entered the development and deepening of the operation phase. China's open platform market has emerged in a diversified pattern, a variety of platforms and developers to win the cooperation of the model. and different types of platforms because of the different characteristics and capabilities of the platform, forming their own advantages:

Social open platform (such as: Facebook, Qzone, friends, Renren, happy net, etc.), with the world's largest number of strong relationship chain social groups, web platform social elements prominent, based on the strong relationship between the user interaction of the chain of application propagation speed of the fastest in all platforms. The platform provides a rich and unique API interface with strong relationship chain, and has the best application communication channels in all application open platforms.

Among them, such as QQ space and Tencent Weibo, friend network to do the exchange of information and synchronization update, Facebook and Twitter to do a synchronous update, so that an application of two times the probability of transmission is extremely high, the user conversion rate is also very high, social open platform for the application of the total number of downloads.

At present, the game class application has obtained the very good income and the performance, has fostered the Zynga, the Kay, the Houle, the hot cool and so on large-scale developer, the new application profit pattern has just started in the exploration, but the killer grade fine application needs to increase.

Microblogging type of open platform (such as: Twitter, Tencent Weibo open platform, Sina Weibo open platform, etc.), the platform user base is large, suitable for lightweight applications, more tools, platform start-up time is short, but the development speed is faster. At the same time, strong relationship chain is not perfect, the killer application of the micro-blogging scene is not much.

Electronic Business type open platform (e.g.: Taobao open platform, Pat Open platform, platform focused in the field of E-commerce, with a large number of sellers and sellers users and turnover, E-commerce trading class API perfect, developers think sellers and buyers to develop professional plug-ins and tools, profit model is clearer, professional strong, but less user interaction , the popular class application is less.

Search-Class open platform (such as: Baidu Open Platform, Soso open platform, etc.), relying on a large number of search platform, the user base, can carry a variety of applications, and through the keyword to grasp the precise needs of users, so as to bring the flow of applications. But most of them lack the user relation chain, the user interaction class application is few, the application type is easy to be restricted.

Desktop class open platform (such as: q+ open Platform, 360 open platform, etc.), relying on client-side software, grasp the user on the desktop of the first entrance, the user base is large, rapid flow growth, the user's use of the application of the behavior changes larger, user viscosity needs to be improved. Interface is not universal, developers need more additional development, but also belong to the initial stage;

Mobile class open platform (such as: Google Android harsh, Apple App Store, application, Tencent Application Center, MM mall, Sky Wing space).

Relying on mobile phone, pad and other intelligent mobile terminal development, mobile end of the application of active users are growing rapidly, the market potential is very large, and mobile applications based on location-based services lbs application prospects, at the same time the application of wired and wireless integration, multi-platform data to get through the trend is more and more obvious. At the same time, the handset operating system is still very different, the model configuration and porting development costs are also high. In addition to Apple's App store, other platform revenue is still low, of which the smartphone Android platform mobile phone in 2012 is expected to have a relatively large growth, contains more opportunities for growth.

According to the survey, for developers, the core value of open platform, on the one hand, the use of social networking sites in the N-second side of the spread of the effect of Low-cost access to users and attention, the formation of word-of-mouth communication. On the other hand, actual revenue. For developers, one of the Gospel of open platforms is that one application, after selecting a key platform for collaboration, can also modify some APIs to successfully migrate to another platform to achieve its goals. Through the above one-stop developer services to create a new Internet ecology, Tencent Open platform has been the first to do.

According to the domestic third party Internet Research Institute Analysys International "China Internet Open Platform Research Report 2011" data shows that, based on the implementation capacity and development potential of the analysis (of which, the performance of the open platform operators of the total number of users, the number of applications and market income three dimensions), The development matrix of China Internet open platform is as follows:

The Analysys International report mentions: with a large number of active users, users of the Internet access to the enterprise in the development of the Internet open platform can also occupy the initiative, which is the enterprise in the technical support, capital strength, user experience, product guidance, resource integration and other aspects have a higher ability of the comprehensive results. Tencent open platform has China's Internet's largest social platform and the most comprehensive social relations, and launched a community, micro-bo, wireless and q+ as a representative of the platform, through the application of access and QQ interconnection to achieve the user's Internet behavior product guidance and developers of all-round cooperation, leading the first camp.