On the operation and profit model and method of local website

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Local site has been a lot of local webmaster's heart knot, on the one hand, local site competition, on the other hand is the local site can be dug less profitable channel, the author once in a local site devoted to study for some time, today summed up, hope to the confused webmaster some suggestions.

1. Local website to enrich content

Whether it is a real estate portal, news portals, dating portals, forums, first of all to have a full content, we do the local site is to provide services to our local people, so when the content of the site, the higher the quality, the better the relevance, the more attractive site. General local Site A person is more difficult to operate, the initial stage of the webmaster can be a small amount of input, such as recruiting some part-time editors, to a large number of published articles, original or reprint, as long as the user can bring practical information.

2. Local site to do a good job search optimization

Many local webmaster do not pay attention to SEO, will simply to promote, send rubbish post. SEO is the most cost-effective way to forget the promotion is really a great loss, to know that we face the customer may be distributed in a lot of age, there are novice internet users, white-collar workers, and even have stationmaster, so the main keywords and long tail keyword Well, can bring many potential customers, can say, SEO is an important way to operate online.

3. The local website should pay attention to the promotion under the line

Believe that most of the webmaster are staying in front of the computer every day, a curtilage a day, a sit a day, rarely go out for a while, might as well go out to sit on the bus, look at the scenery, see where there are competitors advertising, see their online promotion is what kind of, what needs to learn from, what needs to be learned, The common advertising methods here are bus advertising, bus station billboards, radio stations, local radio stations (which require a lot of financial support), leaflets and so on.

4. Profit model

Local site's profit model is a focus of attention, in fact, the local site can expand the profit model is really a lot of course, the premise is that our site needs to have a certain degree of visibility, with visibility, with the flow, coupled with a reliable salesman, I believe that the profit will not be a problem. For example real estate website, look now local real estate website, which is not a full screen of advertising, and this real estate business which is not an asset billion, each month to put thousands of pieces of online advertising part-time like lunch as easy, so as long as sincere to and your site, there are a win-click Business to talk about cooperation, Believe that advertising is absolutely not a problem.

5. Scalable Profit model

When you have a more famous local site, we can expand a lot of projects, the forum is necessary, the Forum +home form can accumulate a lot of users, and then we can expand some local group buy, house group purchase, but also to engage in idle items replacement plate and so on, There are more models that require you to think slowly, depending on the local situation.

In fact, do the local Web site, pragmatic, practical to do the station, many of these things can not be less, as long as efforts, income must be proportional to, here also hope that my article to bring some ideas, for some confused friends to light a lamp, My station is www.kehuantai.com, willing to communicate with you.