On the operation crisis and operation strategy of the domestic Granville guest website

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So far, the domestic Granville guest website's membership has accumulated more than 40 million. Among them a variety of new Granville Guest site also come more and more, the model of the redeformation although also some of the innovation, but the "pay reward" mode is still the main operating mode. At present, with the increasing prosperity of network services and the growing demand, many large, medium and small enterprises have put their own network outsourcing services to the website of Granville. Among them, large enterprises are looking for a wide range of folk vision, small and medium-sized people because of human resources and their own operating costs of the restrictions and rely on the network relatively more choice, less investment model. Due to the low threshold of the participation of the guests, a variety of labor relations and the operation of the intermediary business conflict is also emerging, the outbreak of a certain operational crisis.

The operation Crisis One, the Wei guest participates in "The reward task" the Labor achievement cannot guarantee

Ironically, each Granville-guest site is claimed to have hundreds of thousands of or even millions of million members, but specifically to the specific task of the employer, the submission of services to the membership of the Granville guests are only more than 10 people, and most of them lack of more professional people. Some employers often get fooled when they receive such services. Who do not know, in addition to this low-cost way of competition itself to disturb the market order, the biggest reason is that the customer participation in the reward task of the work of the results can not be security protection. According to some senior Wei Ke, the employer after the release of the task and achieve satisfactory results, can take a variety of ways to evade the payment of the reward. For example, a registered vest to choose their own or friends of the manuscript, and individual Granville customer collusion wind reward and so on. And the Wei Guest website currently does not have the more effective way to prevent this kind of cheating way to happen.

Operating crisis two, cheap competition led to professional members of the club ran away

2010, a well-known in the domestic network, has earned a reward of 10,000 yuan a member of the Wei Guest has announced that he will leave the network. He confided the disruption of the mode of the model to the market, which led to the payment of "exhausting labor" by the members of the Granville Guest and the meager profits. For example, in the reward mode, if 10 members also submitted manuscripts, then the eventual remuneration of only one member, the other members of the delivery is wasted, over time, leading to professional members are no longer willing to provide "free" manuscripts and have their own. In addition, some Granville network strictly prohibit members to pay "blank draft", must be completed after the completion of creative ideas, to attract employers, which has increased the reward task with professionals involved in the operation of the crisis.

Operation Crisis, the lack of fair intermediary audit mechanism

In a well-known domestic network, it announced a number of members of the security breach of the options, but few illegal employers effective punishment mechanism, which exposes the current model of the immature operating mechanism. In addition, some opaque reward audit mechanism, such as the lack of a single task to determine the market remuneration, the level of manuscripts and so on have increased the reward payment model and the actual market deviation factor.

These operating crises make some of the website of the Wei guest lack of praise, unable to retain professionals and advantages of resources, so that it still stay in the mode of Operation dilemma.

In response to the above crisis, coupled with the author of some of the site's many years of evaluation, the author believes that the operation strategy of the website is mainly due to the following two steering strategy.

Operation Strategy One, open the delivery mechanism, encourage the Wei guest to protect the labor achievements

At present, some of the Granville Guest site hope that their membership service of the more full the better, who do not know, this can not determine the task of the reward of the situation, ahead of the service is faced with greater risk, the site should be open to the delivery mechanism, to encourage customers to carry out the submission of self-protection, such as reminding the Wei guests can be submitted in advance half of the manuscript. Although these approaches may seem to have reduced the quality of service available to employers, they have increased the fairness of participation, which will greatly increase the number of participants in the community and make the employer's choice and professional orientation more satisfactory.

Operation strategy Two, learning Taobao model, changing the reward task for the store operation mode

Any business model must keep abreast of the market in order to gain a firm foothold. What is the market of Granville Guest? Wei Guest needs a part of idle staff part-time more need a part of professional professionals, therefore, the location of the customer can not only reward task for the model. Although so far, although most of the website has been aware of this point, most of the shop has opened the mechanism, but still can not properly give the use of shop mechanisms. The author thinks, such as Granville Guest website wants to grow, must develop the shop mechanism boldly, in the homepage and function plate of the website to highlight the main function of the shop. At the same time, change their profit model, will show the member shops as the main way to collect profits. At the same time, the certification and development of a group of professional qualified customer service units and individuals. At the same time, it is still possible to retain the model of reward payment to achieve the existence of a diversified market. In this way, can make part-time people from the reward to obtain experience, full-time people can directly from the site to obtain orders from the referral. At the same time, the site's location has also undergone a fundamental change.

In the development of Granville Guest website today, the resources of the Wei guest has been very significant, how to use these resources better, better breakthrough operating bottlenecks, can not be limited to the present, from a long-term, broad perspective to follow the fundamental principles of the market, any one against the market, out of the market operation mode can not achieve growth and development. Granville Guest with a reward task of the mode of private part-time staff to obtain benefits, but can not retain more professional talent, Granville customer's future lies in the consolidation and expansion of the trend towards more professional service-oriented business circle.

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