On the operation mode of local small and medium classified information website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From 2011 onwards, classified information sites into the geometric explosion of growth, the small and medium-sized classification of information sites around the rapid development, many companies or individuals have invested in the local classification of information Web site operations. At the same time, 58, the market, the people in the two or three-line city focus of the department, in the face of a lot of strong competitors, how to operate the local classification information site? Many local classification information site operators still have a lot of confusion, below Huai ' an 114 network (www.0517114.net) Will elaborate the local classification information website operation solution.

One, the local small and Medium-sized classification information website localization.

Many stationmaster starts to run the local website the time, the heart is particularly big, is bent to make a local portal. If you have this technology, this operation thinking plus you have a considerable financial strength, I believe you may also complete this great ambition idea, but without the above conditions, do not go to the local portal. A "all-inclusive" site, not the brain can operate a fever. The development of Internet makes the individuality demand of netizen more and more diverse, since you choose to do the local classification information site, you must be single-minded only to do classified information, in some large and medium-sized cities, because the information is relatively big, you can even subdivide these classified information, just do the same, for example, only to do second-hand nets, only to do the net, Only to do house rental information. These are the current needs of more and more users of the local classification information site, there are characteristics, personality, in order to win the user's favorite.

Second, the local small and medium-sized classified information Web site profit model analysis.

Basically, the profit of local classified information website mainly comes from the income of network advertisement. Huai ' An 114 network has seen a lot of local sites, the site has just launched operations, began to be everywhere in the site full of advertising, or play "100 yuan/month, 50 yuan/week" and so on. Perhaps stationmaster may think that I run the website The purpose is to make money, is justified. Buy domain name, rent space although spend not much, but also have input. Yes, put ads is no problem, but every day just want to sell ads, and not seriously to serve netizens, create value for users, even if you free advertising for businesses, businesses are not necessarily willing. Some webmaster may think that the operation of the site, put more ads on top, even if it is free, new customers come, will also think that their station is a very good site, otherwise why there are so many ads? Remember: Businesses may be cheated by your surface once done advertising, if there is no effect, it is certainly not the next cooperation. Huai ' an 114 network to remind the vast number of local webmaster, the operation of the local site to the first to do their own services to provide users with convenient services. Once gathered popularity, many businesses will also take the initiative to contact you. Then put the ad, I believe you will make a pot full of.

Third, the local classification information website operation should pay more attention to the line promotion.

Operating local classification information site has a relatively obvious advantage is that Web services users are mostly a city users. Then we should be aware of the operation, more to do some online promotional activities, such as to the community propaganda column posted on the website advertising, banners in the street, if there is economic strength, or even in the local newspaper TV to do some advertising, I believe that this, the site's brand awareness in the local will quickly rise, So the user access and the amount of information naturally come up!

These are just a little bit of experience in the operation of the local website of Huai ' an 114 network, of course, there are many other ways to pay attention to the operation of local sites, but as long as adhere to the "Create value for users, the site has value" concept, I believe that the local classification information site in advertising revenue is still very considerable.