On the operation of city discount shopping website

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A few days ago lost 9eat This program, also spent one months to think about how to operate. But in the process of understanding gradually found an early insurmountable problem, that is the realization of membership points.

If it's simple, this kind of website's operation idea is, to the site as a platform, the upward integration of business resources, the downward integration of urban consumer resources, for businesses to explore potential consumers, to bring more affordable prices for consumers, on this basis, for members to achieve points, members can be exchanged on the website by the cooperation of the vendors to provide prizes.

Summary of issues

1 of the object of the business, from clothing, food, housing, line, music of the five types of urban consumption, the first exclusion of clothing, why, we can imagine, unless the form of the store, the general clothing store is to let you bargain, enjoy the discount does not make sense. This, to some extent, has lost some traction to the discount card. Clothing can be said that people consume the most goods, and this discount card for the middle and low market, the high-end market does not necessarily care about your card. So the mid-range consumer groups often go to the store to buy clothes? What about the level of consumption? This requires further analysis.

2 Discount card itself security issues. Ordinary cards do not have security, the site is launched, may not be said, but when you have influence, pirated your discount card will be a lot. Cost 5 dollars a card, you sell 201, there are 15 profits, others sell 15, he also can earn 10, this also dark need us to consider.

3 The best way is to use smart card products, not only to solve the anti-counterfeiting problem, but also to achieve integration, and even the function of the electronic wallet.

4 but there will be a new problem, that is, this card must be in the merchant side have a card reader, in order to use radio frequency or other ways to identify this card is issued by your website. The problem is that this card, or the core of the reader, is the chip, and as far as I know, the current mainstream chip of this one is Philips Siemens, and the two cards are incompatible.

5 in other words, if you develop a business where there already is such a device (because he may already be in the development of membership through this card, this is a lot now), but his card reader with a Philips chip, can not identify your website issued a Siemens chip card. Therefore, in order to be able to read this card, the merchant needs to buy the card reader again, impossible.

6 Similarly, if a newly developed merchant had no such card reader before, you have to persuade him to buy this kind of equipment, he is not likely to pay, you send him a set of prices I asked several, at least 1000, you a city development of 200 members, light this one to invest 200,000, the majority of the webmaster have 200,000 , still thinking about how to develop here?

7 Good, some people say, I do not need to card reader this way points, I do a website, directly to the Web site to the members of the certification and points. So, in this case, you are the "food" of this category of customers all killed. Because the general restaurant, the machine of the cashier is not allowed to surf the internet. They use an internal LAN.

8 Even if the problem of the device is solved, the new question is, how does the merchant's data be aggregated to the Web server? I understand that there are two ways, one is similar to Shenzhen has a home to provide a "universal integration" system of companies to provide professional software and exclusive server leasing services, but the charge is expensive, hundreds of thousands of of the investment. The other is acquisition, what does it mean? Each business where the card reader first to buy the products there and the corresponding product will be the first card reader, the site regularly sent staff door-to-door with hand-held collector, the reader in the contents of the manual collection of collectors, and then take back to the computer to go to the website. There is another, similar to the lottery center that way, set a time for the reader to automatically pass the data through the phone line to the Web server, but only if the franchisee to transfer data at a specified time.

9 in short, there are many problems, such as promotion, the effect is good, we have to cooperate with the local life DM magazine to promote, or their own investment to do a DM magazine, but editing, design, printing, distribution, more things.

10 Think about it, thought a little, but also asked you to provide suggestions to discuss together!

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