On the operation of clothing website

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Details determine success or failure, clothing network operation is the details and professional. Selling clothes on the internet and selling clothes in shopping malls are inherently inadequate: first of all, clothes can not be visually displayed in front of customers, and secondly, clothing can not be tried on, and third, feel and thickness of how is also unknown; The question of how the workmanship is unknown and so on.

How do we deal with so many problems? Let me talk about my personal opinion.

1. Determine the goal of the site, the site is for a specific goal to establish, with a clear goal, the promotion of the latter can be targeted. The main goal of the women's website is to sell clothing online or to promote the growth of offline sales through search engine marketing.

2. Domain name choice Needless, first COM international domain name, domain name length control within six letters. The main is easy to remember, do not make a mouthful, as to whether the keyword does not seem to be very important.

3.IDC service provider Choice, well-known server configuration of the high and low, stability, load capacity, security, network bandwidth and so on direct marketing to the search engine and user experience and the normal operation of the site, if the early not considered good may become a late promotion of a mishap.

So is the choice to set up an independent server or lease virtual space This is the small and medium-sized webmaster are very tangled things, the internet is also no lack of IDC registrar's comments, but this, WTF. Consider that in the age of material deprivation, only a limited choice may not be so painful, and in the current materialistic choice too much, the good and bad is so difficult to identify the quality of IDC. Before buying the best choice that can try a few days, first of all, you can test the speed; second, you can visit the same server to the neighbors friends, if there is a game class site does not recommend dancing with it, that thing consumes resources.

Server system software I prefer Linux or UNIX, the author has developed a business travel system, is the company's own independent server, with a Linux system for two years almost no problem, super stable, we all know that the banks are using Unix system is good stability, safe and reliable.

4. E-commerce software system choice, now open source of the common E-commerce system many, can download a down, of course, you can also according to your request to customize a set of systems. In the development of languages, I prefer PHP or JSP development of the system, because the Java or PHP language tiered development of the system later scalability, maintainability, modifiable cost is relatively low, even the later developers are very easy to use, otherwise it is a disaster.

In fact, the background of the functional modules and business logic processing are similar, but for the database to do some additions and deletions to check the things. Mainly is the front of the interface and data performance forms are different, now popular Ajax asynchronous submission server, what drag and drop function, not too much use of javascript,ajax technology, search engine spiders crawling disadvantage, but also may expose your underlying business logic, affecting the security of the system. Template selection, first of all, our positioning is professional women's website, so do not like to do the portal, divided into dozens of channels and columns. Domestic and foreign successful women's E-commerce website, choose the template to show the main picture, the main navigation below are all product display. Templates can be customized, or you can download a free template. However, the template to download or to do some necessary changes, do not copy the same as just to change a logo!

5. The filming of clothing products directly affects the next step of the visitors, so it is critical.

First of all, the picture must be clear, this must all agree. If you can't do that, it's bad for the visitors.

Second, please professional Model street or film, can be based on style, color, style to find some other clothes, trousers, shoes, bags and ornaments together. Because now regardless of whether the students or ol a family are emphasizing diversity collocation, highlight individuality!

Third, a paragraph may have more than one color, the main color should be from different angles to take a few more, other colors less shoot a few. Take a few details in the tile, including the work details, such as: suture, wrinkle, nail beads, flower type, version ...

Four, post image processing upload, and attach some text description collocation style and adapt to crowd and so on. The author observes that no matter is South Korea's Styleonme fashionable women's net, the domestic does a better fashion uprising website, or Taobao is doing good shops are fastidious collocation.

Give baby name also should note, do not keyword stack, misleading visitors; do not use the same adjective prefix; it is best to do the description from top to bottom according to the specific style, such as: Style description is cute or sexy? Or a lady outfit? A sleeve or a chest button? is the material knitted, woven or woolen? What collar? ? What kind of sleeve? What color is it? is the waist or the nail bead? Is it thick or thin? Adapt to what season?

Upload the picture when you must add alt,title properties, do not Morukin a word to write. Search engines are not able to read pictures and Flash, so adding these attribute descriptions is important to search engine searches.

Five, the size of the details, code number, quantity method, washing requirements, and so on all the illustrations, it is best to be exhaustive, so that more show our professional. It also makes it easier for visitors to choose which code number is more appropriate for their size.

6. Keyword selection can be analyzed from competitors, also through Baidu Index, Google,yahoo and other keyword tools to filter. Admin5 here have a lot of experts on the keyword has done a special discussion, here do not repeat.

The last promotion means and methods on the Internet there are many topics to see, which one or several ways more suitable for their own, to try more, and then choose one or two ways to play to the extreme. In fact, natural search is a long process than doing a paid search. PR update three months or so, sandbox effect is about 90 days, in case of optimization has been a bit, by the search engine that is cheating, the future is not known!

Being a webmaster is like a marathon, it's endurance! So to abandon impetuous, short-sighted, although not to, but yearn. This article is the first webmaster network, reproduced please specify the source!

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