On the operation of community platform how I operate the Community

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--written in the new Shenzhen (www.szab.com) social flat on the stage

This year decided to return to the original position, began to do community operation this piece, in fact, doing community operation in China is very difficult, the first is the policy of this piece, before I do the community, a few days will receive the telephone network police, but also a few days the server is closed.

But I decided to go. Community operation this piece, The Bitter melon net (www.kugua.com) Chairman Xu Mengxiu had asked me, bullets, is not because you used to do the community, has been brilliant before, and now your community decline, the hearts of unwilling?

I do not know if there is such a factor, but I have always wanted to put the community into operation, and I have been thinking about it a year ago.

This time, met Ding, she said has been trying to build a friend community platform, she talked about her ideas, so, I will persuade her, but also, we together to do a community platform, in my Shenzhen Nostalgia network community based on development.

After three or four months of consideration, Ding finally resigned from the Anzino domestic company, to be honest, let Ding out, in the heart feel some sorry for the teacher, I originally wanted to help me do orthodox mental arithmetic, but later because she entered the company engaged in accounting, and this time for the community, let her out of the company, And the teacher of the family has been very care for me, and this time to let Ding resign, as if a little inhuman.

The teacher of the teachers and guests is very understanding and support me, on the contrary, they also give the power of love on this piece!

In this way, we set up a server in Hong Kong, 2M exclusive bandwidth. But the recent speed is not very ideal, also do not know whether the 2M exclusive. After a period of time and so on the website official operation then communicates with the service provider.

Now let's talk about how I operate the community.

When it comes to community operations, to say some of the current community situation, now the network developed times, than before, like to bubble forum, community of people are less than before, the previous forum, the community is not more now, I did the Forum, in Shenzhen, the personal forum is not much, It seems like a great thing to be able to build a website at that time. Now with the community open source, as long as the purchase of a space, a domain name, a few minutes and so on can build a community. So there are more sites than people in the era, want to really run a community up, is very difficult. And now there are QQ, QQ Group and other communication tools, but also divert a large number of people, in my forum, the era of community, it seems that only BBS can send our spare time, and not like now blog, Weibo and so on.

So, build a community, also not only a domain name a space so simple, so this time I run the community, the first is the investment of hardware, independent server, a forum with a server, know my friends said I was wasting, but I want to really work, this is a minimum, because the domestic building community waste, So I chose Hong Kong, although slower than the domestic, but in terms of long-term stability, it is still much better.

Second, the construction of the Operation team, now although just a BBS community, but to really do his best, must have a good operation team, now I also set up the editorial team (full-time administrator, moderator), SEO optimization, marketing and other seven to eight full-time staff, and then recruited some of the company white-collar workers, Can let it serve as the moderator of our forum.

Third, community interaction, community operation is different from other types of Web sites, is the interaction between users, interaction, including the forum back posts, praise, this is an interactive component, how the community within a short period of interaction, and these interactive benign development, this is an important part of our operations, in this interactive process, What can users get on this platform? For example, some netizens are doing the market, in the community is very active, through some posts, there are some understanding of it, the community can launch its marketing business promotion, so that its products better sales. Also for example, through the community interaction between users, and then through the site under the line of some activities, mutual understanding, may also promote the relationship between love and so on, in short, community interaction is the top priority of community operations, as the administrator, how to let the interaction between users, it is necessary to think more.

Four, is the promotion, the promotion knowledge is quite broad, including Word-of-mouth communication (communication between friends, in the dissemination process, the administrator should learn the relevant rules of direct sales, find the relevant moderators, by moderators to find deputy moderators, Vice moderators, etc. together to promote), but also include mailing lists, instant messaging inside the spread, using MSN Group, QQ group communication, including through links, SEO, including event dissemination, including blogs, micro-bo transmission, and so on, particularly important point, to be disseminated through activities, because our regional site is not relying on traffic to survive, mainly for the real user groups, so online activities most important.

Five, in the development of thinking about the direction and value of profit.

When it comes to operation, we must talk about the way of profit, as for value, there is commercial value and social value.

Business value and profit. First of all, my profit direction is to combine my current offline business system: Domain name, space, website construction, design, printing, child training and a series of business. Network is virtual, but my business is real, so I build this community can also virtual + real, a few days ago, Ding will be with me, the community's profit what? I told him that I could move real to the community, for example, I could use my community platform to promote my real business system, The profit space of the real business system can be used as a part of the operation of the Community funds. This is a virtual + real profit model.

Second, the rise of the Chinese group buying market, will be the community's profit to find a point of entry, if a single to do group buying platform, competition is quite fierce, but if the purely SNS community friends interaction, we can not find a good way to profit, but if we combine the two together, will reach the role of community marketing, Because our community provides interactive communication, if again in the price based on group buying, and then to product sales, users generally do not consider the price of the first place, including the way of consumption will not take into account the first, they are considering how the community platform to get what, And we are having the operation experience of Balsam pear NET and the related support of the market, equivalent to, in profit direction can find very good cut-in point.

Also, is in Shenzhen market, network PR marketing or a big gap, with the operation of the team to strengthen the business market can find a good starting point in this piece.

Again, it is important that our activities in Shenzhen planning, as a planner, we can use the influence of the community, the integration of a number of competitions, activities, such as planning.

Then, there are activities called, including some attractions tickets, in Shenzhen, there is a community forum-Shenzhen Forum (www.szbbs.cn) The community is doing very well on this piece. This young man, I have been to his company, are 80, very passionate generation, than I at that time bubble forum much better, in Merlin Internet Industrial Park rented hundred square meters of the public room, there are more than 10 teams.

As for the social value, because the forum, we have launched several times through the network online to the needy netizens donation love activities. And now, as a volunteer in Baoan, I can do something more meaningful for the community through the Community platform.

Our new community is now in the building, we hope that friends more support.