On the operation of industry website and the building of profit model

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Industry website Current Profit point is a lot of the key lies in whether the successful operation, usually an industry site to go through four stages: planning stage, promotion stage, profit stage, below we will analyze the three stages should be done, so that we find the industry website operating methods and profit model to build!

One: Planning stage

In fact, in the planning stage to start the design of the website, profit model to build and how to operate these content, according to their own understanding of the industry, will be familiar with the type of industry to subdivide and subdivide, so as to ensure that their site will not appear very fierce competition, such as my website second-hand car home site, On the key words above a lot of Kung Fu, the first figure:

You can see that there are several levels of keywords, which preferred the home of the second-hand car is very small, and currently do not see Baidu Index, so my site is easily ranked in the home page of Baidu, still the picture to testify!

Visible keyword selection after the correct can greatly help you the future operation of the site! And I have made a breakdown of the car market, become used cars, second-hand market, second-hand cars, so subdivided, my site is more competitive and more easily to do this market thoroughly!

Second: Operation Promotion Stage

There are three main methods in operation promotion, one is through the network promotion, for example, do SEO optimization and bidding rankings and through a variety of Internet platform to promote, relative to auction promotion, the other network promotion methods spent a little bit less, my site is currently through the Internet to promote the main way is the soft text to promote , the effect is not bad! In addition to the use of Internet platform promotion can also be online under the promotion, the author through the various cities agent, to the various regions to promote, so that the online promotion costs will not be too high, because no like net spent a few billion to advertise, in the end also red to drive donkey nets, We mainly through the color page, wall ads carried out under the line promotion, cost-effective is also good! Finally there is an operation promotion method that is to use the customer's Word-of-mouth marketing, so we do our best to do the after-sale service, so that customers have a feeling of home, really let them experience what is the family!

Three: Making profit model

Since the choice of the industry site, in the planning of the time we have basically confirmed the site's profit model, we do second-hand cars to provide you with a trading platform, there is a platform for the release of information, we can also join our members, so as to share some of the promotional activities, with the expansion of the site traffic, the increase in the number of members, Second-hand car transactions are more and more frequent, then our site can naturally be appropriate to charge a number of services, thereby increasing the income of the site, and the site also combined with some of the current CPA ads, such as Ping An registered advertising, also can produce a lot of profits, So for the site's profit model may not be very comprehensive when planning, but we should be based on the development of the Internet to make appropriate adjustments, and constantly increase the profit model, the natural will be able to make more money!

The above is the experience of our successful operation with you simple to share a moment, hope to be able to help the vast number of webmaster friends! Source: www.che2.com Second-hand Car home original, reprint please explain!