On the operation of Internet website: profit is the key

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This afternoon nu wa net horse always come to the Wild Goose Union, and she together exchange the Internet operation and the problem of profit way.

Originally, Ma always said that he had been trying to communicate the Internet's operating mode. But because their company moved, it was a drag and drop.

For the website operation problem, this afternoon I also talked about a lot of nu WA network of development ideas.

In fact, I am very willing to communicate with friends of the operation of the site, and every communication, are I speak more, and every time for different people to speak, in the course of speaking, I will have some inspiration every time.

So, I like to share my business ideas with my friends.

Ma always talked to me about the development of Nu WA Network, as well as traffic.

We build sites, popularity and traffic is the survival of the fundamental, but I always feel that the operation of a website now, popularity and traffic, is not a fundamental. Before there are a lot of peer Webmaster said, as long as the site has enough traffic and popularity, it is not afraid of no opportunity to make money. But really have the flow and popularity, the profit opportunity really come? Not necessarily, the network traffic is big station have a lot of, but really can make money of station but not necessarily many. The website that really can make money, must have good profit model.

Said Shenzhen Nostalgia Network, I used to build the main purpose of Shenzhen Nostalgia Network, is to play, because Shenzhen is the city from corners, so I set up the Shenzhen Nostalgia network, so that we can in this platform, to find nostalgia, friendship, love.

So, this site is better positioned, so since the opening, we have more than offline activities, so every day there are more than hundreds of registered members, daily posting volume in more than thousands of, the site's ranking, reached 10,000, or even in eight thousand or nine thousand (global rankings), but at that time, I do not understand the operation of the site, Also do not understand the website of the Alliance ads, they have never volunteered to contact the ads, just to do some human feelings ads, traffic so good time, did not earn a penny.

In later, because this site, I started the Internet business, the site is not very concerned about the high, offline activities organized less, so the popularity is not very good. But we have someone to contact the business, on the contrary this time, the website still has some advertisement income, again later, I after Baoan come, still have no time to organize the activity under the net, the website popularity is also more bad, but because I also understood the operation, the website anyway also has thousands of yuan of advertisement income every month, With some additional value-added services in the back, the site can maintain a basic expenditure.

Moreover, with the Shenzhen Nostalgia Network in Shenzhen influence, visibility of the promotion, for my other aspects of the development of Shenzhen to provide a great help. So, in the website profit direction, I also found a lot of cut mouth.

So, I am now for the development of the site, I am not too concerned about traffic, like Shenzhen Nostalgia Network, it, digital channels, mobile phones and other channels are Tenkine cooperation, the content is Tenkine to provide, with our two-level domain name, that several sites daily traffic has a good tens of thousands of, but that good tens of thousands of, the actual flow of my site, And how much help? What's the benefit of my website?

For this some traffic, the role I feel is not big, mainly is my website because is the portal platform, I several more channels, gives the website to enrich some content and the Tenkine, in the appropriate time, also divided some small income to me and the.

Perhaps this some traffic for some people, can proudly say, my site traffic has a good tens of thousands of IP, but this some IP, and how much significance? Even through Baidu optimization of the key words, people accidentally clicked into your website, suddenly turned off, so the IP on your site and what is the significance?

So, the website has the traffic, and not necessarily will make money, the website makes money, must find the profit direction. To make it more explicit, to be clear who is the user, who is the customer (can receive money, through the site to charge the object)? Then try to get the customer to pay. For our site's users may be traffic, to the site, access to your resources, but not necessarily will pay. A specific performance of the profit model is to convert those users into customers. There are a lot of web site traffic is not high, a day may only hundreds of IP, but indeed really make money-profit! Or so, the user is not many, but all turned into "customer" this is because he has a better profit model.

Like Taobao, in the early days of construction, Ma Yun put forward, three years began to Taobao users fees, the preceding three years will be free. In terms of profitability, they are very well regulated, so long as it takes three years, where the user earns money, a year out of hundreds of dollars to one thousand or two thousand yuan, is no problem, and did not make money, see also someone out of hundreds of yuan to thousands of yuan, but also will be driven not to make money members, so, Taobao can start charging shops ' shop rents online. This model is very good, only then out of Pat NET, they this way of profit, had to change, so they introduced a new way of profit.

Anyway, to build a website, in the absence of the establishment, it is necessary to think about how the profit, how to make money.

Like a friend of mine, they want to build a "China decompression net"--the boss is in the computer peripheral service, for the website profit direction also did not do a regulation, some time ago, found me, want me to help to do the operation together, in the profit aspect, I also did some simple analysis, also gave them some suggestions, but for the future, I'm not very good-looking.

They said that the platform, plan to invest in 300,000 dollars, also want to give me full authority to operate, but this 300,000 dollars, do this platform, six months time is difficult to survive. So I've been thinking about how to keep them alive.

Our website, in the end should how to make money?

I think there are several ways to proceed.

First, as much as possible to make the site more members into "Customers", this kind of Web site to collect membership fees, for example, lily nets, century, such as the good edge of the site, they registered more members, there is a member of the upgrade for VIP members, to the site a certain membership fee, you can enjoy more services to the website. Like this kind of dating site, currently also in the integration of a lot of resources, such as the century Jia Yuan and Hunan satellite TV dating channel cooperation, it is very good, so, such sites will flow, the popularity of the conversion into cash. This is a good profit model. Again 56 Network Video network, their members, traffic is also very high, but they profit mode, did not find a good direction, in the realization of the profit will be difficult, in fact, like traffic, popularity, they are not better than the century good friends network poor. But in terms of profitability, they are no good.

Second, offline business, for example, we can open a website company, can build the basic business from the website, just like my Shenzhen century interconnection Information Technology Co., Ltd., to Shenzhen Nostalgia Network, China Baoan Network as a platform to drive the site construction business.

Third, to study the advertising-oriented revenue model: For such as Tencent, Sina, NetEase, Sohu and other large portal sites. And most of his clients are advertisers! The final advertising brings a lot of profit, mainly internet users. For these giants, traffic is the bargaining chip with advertisers, so the more consumers the better. So do the portal site, large traffic on behalf of you have to negotiate with customers enough chips, the full conditions of profitability, but not necessarily the necessary conditions for profitability. And the necessary condition is to rely on your huge traffic, find a lot of advertisers, let him pay to the website, this is the core of the profit template. So I think using this profit model to run the site, looking for advertising business is even more important than the operation of the site itself. Bi-border, with the benefits of maintenance, talent to do better station.

Four, the key to this profit model is that you can provide unique resources or services, user-oriented charges. In general, it is very rare for members to charge. The typical case of Alibaba's income is also basically from the paid Chinese suppliers and the "integrity pass" membership fees. Of course, there are a large number of software download stations, music and video sites, professional technology sites and so on are used to the form of fees to members. Provide the resources or services you need. It is also a practical service that other people need, such as Alibaba's good faith. This profit model is in "choice". The more people you choose, and the more resources you can make, the more likely you are to make money. than some self-help station companies choose to do site template sales business, but also the use of this model. Technical level, service attitude is important, this is bigger and stronger fundamental, however, professionalism and uniqueness is the user-oriented charging profit model determinants.

Five, value-added services, like me, because I do not have a lot of money to properly operate my portal platform, but I can use some of my portal platform experience, thinking, mind, for many customers to provide some good operating ideas, for example, before our fellow Xu Mengxiu help to run my cool network (the original 139. COM). My model, often in the "Ramma" way to find the direction of development, in helping others, but also in the accumulation of their own experience, but also in the integration of some resources, including our China Baoan network operation for so many years, but also received a lot of Baoan District government leadership recognition, but the future of this site is how the road, It's still an unknown, and a leader in the Baoan government said to me, Yuan bullets, your site to do a lot of time to do some big action, because Shenzhen newspaper group also may want to do "Bao ' An News network", if they established, on your website development must have a great blow-in fact, in my heart, I am not very anxious, because my platform, ideas, operations are in a diversified, even if the Shenzhen press group to establish a strong "Bao ' An News network", in my grassroots entrepreneurs, will not be greatly affected, because I am now engaged in the orthodox mental arithmetic, in this process in the integration of related offline resources, online resources are very mature under the circumstances , I come to develop my internet, will be a flying development. This model is also my development of a new model, that I rely on the offline real connections and resources, and then put them all online, then, I again on the internet a new leap. Today I also nu net horse always said I this mode of thinking, also got her approval.

In short, now the site does not have to rely on traffic, we operate the site, but also to learn how to sell themselves, with the least cost to get the maximum return.