On the operation of life service websites from the "bank-website" Joint card

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The morning opened a period of time did not patronize a life service site, on the front page found a eye-catching banner ads, point into the following picture

And do not say that this model is innovative and noteworthy, the most attractive to me is the image of this picture reminds me: in the current life service sites in endless circumstances, whether there are other channels to broaden cooperation, and further guide the offline consumption opportunities. Life Service Web site can draw on the "bank-site" joint card mode, because this model has the following advantages:

First, a bank card is a financial account, as a means of payment, it plays an important role in guiding the flow of funds, if you can make full use of the role of capital flow, the Web site in the course of the operation can be online payment on the bank card introduced into the online transaction is an important means of payment, This will reduce the cost of the Web site offering online payments.

Second, the bank card in the daily life consumption, especially the urban living consumption more and more instead of cash, its payment is convenient and quick, more conducive to guide the users of the website to the offline merchant consumption. Most offline entities store more and more support consumer card service, through the guidance of cooperative website, offline merchants can also cooperate with the bank, the use of joint cards to pay for the corresponding promotional promotions.

In addition, the site can use the "Bank Joint card" advantage, through the "website" and "bank" cooperation between the agreement, and ordinary non-joint card, "bank-site" joint card, often has more preferential policies, and some policies are more attractive, the following figure. Therefore, the use of "bank-site" joint cards, life service sites can develop more users for financial institutions.

From the above three aspects, if the Life Service website can give full play to the advantages of "joint card", can be "website"-"bank"-"business" closely linked to give full play to the advantages of the three should be, so as to promote the line of consumption and financial institutions look forward to the flow of funds, so that the three parties to mutual benefit.

such as the "bank Joint card" model mentioned above, is the Life service website to widen the cooperation Channel One kind of good pattern, in addition, the Life Service class website may also look for more cooperation side, for instance cooperates with the government enterprises and institutions, with the well-known big enterprise and so on cooperation, thus may further expand the website brand the influence, Will get more users trust, and constantly build their own website brand. But one thing, this model is not suitable for all the just created Life Service portal site, if in the search for cooperation if there is no certain strength and influence of life service sites, may not easily find good partners, but can start from the beginning, never started to explore and try.

This article by Changsha Network company http://www.mzool.com original start