On the operation of local portal site

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

On the operation of local portal site

Four years of contact with the Internet, do the station also faster than three years, at the beginning of the year with the idle domain name of a local site, originally just don't want to let their domain name idle, but then want to take this opportunity to practice the local portal operation, make up for their own not to the local site operation of the blank. Through the site of the four-month operation, today on the small talk about their own local portal operation views and feelings, but also to clean up their own ideas!

In fact, do a local Web site and do other sites, but also a few of the commonplace problems.

The location of the site problem:

1. What is the purpose of your station? Interest will not matter, if you want to profit from the beginning of the after the profit and prepare, of course, profit is not to say who want to make money can earn, he is certainly a difficult process, only to clear their own purpose of the station, in the future development in less detours, early to the road to profitability.

2. What is the specific industry in specific areas? To do information, or travel, or other, according to their local actual situation to specific decisions, do the local portal to do the "full" and "fine", service to do in place, to their choice of the industry's local characteristics of the main "full" and "thin" Site in the local industry has its own development of the bright spot, as long as the local characteristics and highlights, I believe that the local site you can be a foothold.

3. What do you do for a station? Who will be the visitor to your site? Who will be interested in your site? This is also the key to determining your future profit model and promotion site.

4. If you want to make a profit in the future, whose money do you want to earn? Who would be willing to give you money?

II. Environmental Analysis:

1. What do you do at the current market environment of the station and the Environment of the network environment?

2. Who is your current competitor? Who will be the competitor in the future? What do you do?

3. From the policy, social, network, channels and other aspects of analysis, you do the feasibility of this station.

Third, the promotion of the website: (Take Qingdao Information network as an example simply say it)

1. Domain name choice; Good domain name will give you a better promotion effect.

Station Name: Qingdao Information Network (Shandong Qingdao local station)

Domain Name: www.qd-sd.com

2. Publicity:

(1), to go to the people in the region frequented by the local homesickness and often go to the website, forum propaganda, pay attention to the skills of advertising, do not just hair was deleted by someone else, sealed the ID, Qingdao information network in the actual publicity, Baidu's post it has played a very good publicity platform, because the application of the bar of the Lord, the propaganda word on the top of nature.

(2), the use of friends, colleagues, students and other relations between publicity, local sites have this advantage, a person know, soon around will be more people know. Everyone will know that we have a website in our hometown.

(3), the condition is ripe, but also has the strength then may use the local media, makes the television, the road sign, the neon lamp, and so on advertisement as well as the local net bar to set the homepage and so on propaganda work.

(4), and other related sites exchange links.

(5), the network under the actual use of regional advantages, such as parties, competition activities to promote publicity and visitors to the site's viscosity.

Iv. Profit Research:

1. Make full use of the geographical advantages of advertising investment, so that businesses recognize the advantages of network media and other media can not be replaced by the advantages of advertising investment to profit.

2. With the local appeal of business cooperation, integration Business Alliance.

3. Make use of the regional advantage of the network portal to do the regional sales combined under line.

3. Work with the local telecommunications sector to develop a stronger portal with the power of telecommunications.

4. Depending on the absolute advantage of the local network platform, with the government to carry out corporate Internet projects, and government cooperation, the income will not be low.

Above is I in the operation of local portal site to personally experience, explore, learn the experience of the industry personnel, only for reference, the place of the teaching of eggs please forgive me, letter (3387378@163.com qq475303621) exchange, thank you!