On the operation of local portals

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In fact, the first thing that should be considered in the portal operation is whether the number of inputs from the operating funds can be sustained and stable. That's the first question I want to talk to you about.

Portal network is the media concept and the media word-of-mouth publicity to brand building there is a process of this process you must have sufficient funds to maintain a stable development

If we're targeting media, please set up at least a few departments

Ministry of Information Collection Department of Editorial Promotion department business Department

At least 3 people at the beginning of the collection editing promotion

Business unit can be suspended because you don't have enough visibility. Business income may be less than business expenditure

Which is your operating expenses, at least 3 people's salary plus office expenses.

According to the city different about in 4000--6000 dollar a year in 50,000--80,000

The best thing to do to succeed is to do a lot of work in a short time.

If you do not quickly form a brand to form the reputation of forming an advantage to establish an image then even if you do business to obtain business income and expenditure is difficult to balance

Now the starting point of the portal network is very low 100 yuan to buy a set of systems can be done so your movements must be going to sound to continue

To allow users to continue to focus on your content building and services can not be disconnected or the user's attention will be transferred after the transfer and then pull back to the user costs will increase

Continuous access to user attention is the key to the success of local portals

Until the user forms the inertial login your website of course there is a prerequisite is that your content construction column set to close to the local

Many large local portal portals have ignored the needs of local users of the research has a lot of portals do not have classified information column of a full picture video, etc.

I'm here to share the second question. Column Setup and content construction

Do the website and do marketing as there are sales and marketing of two ways

The so-called marketing is the first research user needs and then develop integrated products according to the requirements

The so-called marketing is based on the hands of the product efforts to promote to users

The difference between this one is to give the user needs one is for you to have what you think that way users prefer?

The difference between these 2 is that one is given to the user and one is for you. What do you think the user prefers?

Real Estate Information Recruitment classification information commonly used number (hydraulic electrician decoration power supply) Local basic situation Yellow pages and so on are the information that the local masses need

Are you fully built?

Why now the classification information is popular again because many local portal Stationmaster discovers the classification information is the structure most concise flow biggest most valuable column

And too much energy into more columns of the significance of the construction is not

Now there's a good way to achieve low-cost operation for personal webmaster to do local portals

It's yellow pages with classified information.

This way, if it's 2 years early, it could create a classified information industry giant.

In the past, there was a fatal weakness in the classified information of the 58-city flyer. Lack of a strong profit point

Content Construction and column setting sum up two principles first convenience

Second, we should investigate local demand to meet local people's consumption psychology and consumption behavior.

How to do the common place keyword query

Third, I'll discuss the concept of resources with you.

The first resource is limited you have to make the most of your limited resources

Do not think where to do?

Do not follow the other people do blog you want to do blog people do chat room you also

You always have to catch what the local people need most. 80% of the traffic is from 20% of the column 82 principle is also applicable here

Second, if you're not yourself, you have to keep your eye on the profit point. The most important task in this direction is to improve and promote the profit column

Once they have doubts and hesitation, they'll pull you back.

The American Army's battle doctrine is determined to enforce it.

Zhu said sometimes it is more costly to delay one thing than to do something wrong.

What I'm saying here is that you have to have plenty of resources so you can keep your message strong. A lot of people succeed on the next step of the time to give up

The concept of resources is very broad here is not to dwell on the following communication strategies for local portals

The first strategy continues to attract attention

In a word, planning activities are endless like Hunan TV

The competition of the future local portal chain is to promote the planning ability

such as the beginning of the video contest essay contest draft vote (Baby show mom show excellent teachers selection of outstanding police)

Yes, every activity needs program support activities good planning program difficult to develop

So my idea is that the local portal chain site must be born Big Mac

Ongoing program features plus ongoing planning activities for agent support

Some chain companies in this industry have grown up and developed more than 2000 city agents and received tens of millions of dollars in investment

Not fine finishing, should be able to see, as a reference bar