On the operation of localized home decoration website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the local decoration, decoration industry station in every city has a lot of, and the home decoration industry has been the focus of the people and business concerns, the current decoration market, are showing a constantly bullish quotes, which also led to the local decoration, decoration site development. This one has real estate intermediary start-up, national local real estate channels, such as consulting company website, can be said that various forms, fierce competition, the endless renovation of home sites, however, the good and bad decoration home site has a very big difference. However, no matter what the city, there will be outstanding from the excellent home decoration site. They have their own unique style of operation, which has aroused our great interest.

1, positioning

No matter which website, from page design, layout arrangement, to information content and service function can see its own operation localization. We all know as a local decoration site, the object of service should be the local owners of information needs and decoration company providers, combined with local information advantages, content must be more localized, to provide more close to the service object. From a commercial point of view, must consider home installed owners, developers and the interests of the website, and strive to balance the information services, embarked on a benign development track.

Now take the author is located in Foshan home decoration network, this site is mainly to Foshan decoration tender, decoration company, home building materials mainly to help decorate the owners to achieve quickly find decoration company, home building materials services. As a result of a large number of daily decoration owners, decoration companies, home building materials, such as dynamic information updates released, attracted a large number of local demand to stop, forming a virtuous information cycle, in the local formation of a good reputation.

2. Effective means of operation

At present, the local decoration, decoration website is developing to the characteristic service direction. Deeply serve the object to think, racking their brains to attract users, a variety of local hype, website activities in endlessly. Building materials commodity households to carry out group buying and decoration promotional activities, the issuance of coupons. These Web services will place home decoration, decoration site more clearly to the user's role of dealmakers, so that the demand is closer to consumption.

As a localized site, if the home repair, decoration and search room, focus, Sina, the same model, there must be no competitive advantage. The most prominent should be the information more accurate, true, in line with the habits of the people, then the development of the site's local information search model is critical. At the same time to ensure the amount of information, refinement of the scope of the search (lots, landmarks, communities), not only to standardize the input of information, but also to facilitate information viewers of local information accurate and efficient retrieval. Combined with local advantages, the site as much as possible to provide decoration, decorative effect picture information, information from the source can be shot, the user upload accurate audit, party A's initiative to provide such as access, rich real pictures will also be added to the successful operation of the site.

3. Promotion means

Any web site from open to on track to successful operation is not a day's work. The promotion of the website is very important, localization of home decoration, decoration site can be a smooth landing through local activities and other means, through the characteristics and professional information to attract users, but every site dare not have a moment of lax, and constantly carry out various forms of promotion and service maintenance, and strive to unique, rich, Make a way for others to imitate quickly. Online activities, special topics, hit the money to advertise, offline activities, other media exposure, website cooperation, website SEO and so on, the use of combination forms, the use of information to facilitate transactions, so as to achieve word-of-mouth, establish local professional home decoration, decorate the website brand.

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