On the operation of portal community website

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Currently online use DZ expansion of the portal community site more and more, DZ is indeed very strong, and there are very good friends of success stories can learn, such as the 19 floor and Chengdu, four cities. Single from the interaction of this piece, more difficult than other types of web sites are larger, add up the process, which requires the operator of the site must have enough patience. A year or two is only the beginning, but from a businessman's point of view, in fact, the operation of such sites and their shortest time to create benefits is contradictory. What can I do? Here I think about how to avoid detours.

First of all, I would like to introduce the specific nature and direction of my favorite network, the most love network is divided into three pieces, respectively, interactive community, information publishing platform, E-commerce. This tells me to do well the interactive community is the premise of the operation of this site, if the interaction is done, information dissemination and e-commerce has enough popularity to support.

Like many similar websites, I have racked my brains in how to run a good interactive community, first of all we know that the content of the king is immutable, but if a few editors sit in the office can do? Post to another website or forum? No doubt the site itself or Baidu included, are all harmful to no benefit.

From the content: in the early days of the site to establish their own personality, we should combine the traditional media operating mode, so that editors into editing, out of the office, to actively look for material. The good thing about this is that first, the content starts to get alive, with more original posts. Second, the interaction is the root of the things that happen to everyone around, so that the site's sense of generation to strengthen, more easily close to netizens.

From activities: The Forum's activities are undoubtedly the most important means to attract netizens, activities are divided into three kinds, 1, official activities, no doubt this requires their own input, to earn popularity, is not smart, not long-term practice, unless you are very rich in funds. 2, sponsorship activities, this is the best way for the site, sponsored by the sponsors, the site to undertake activities, can promote business, while the site also earn popularity, but, in the site is also the most difficult to attract investment. The site itself is not well-known and popular enough. 3, individual spontaneous activities, the cost of a AA system, this small team activities, the early stage can be carried out, but the influence is also the smallest.

At present, we can think of the success of the site, should be the usual time accumulation, in the initial stage of the site who will be a little quick success, in turn think, in fact, is continuously stable in progress.

What is the content of the king?

Progress has been progressive, but progress is not fast. I think it should be our fundamental problem, the content is fundamental. Is there any way to improve the content? This requires us to constantly update our ideas, to innovate, to plan.

I think the site and a lot of things like, it is necessary to have a slowly growing process, in this process, we can do is to have a clear direction. Take advantage of the resources, mature to run the site, just like their own children, you need to make a certain investment in it, in the end it will be in return for you. But you mustn't wait. To give it time does not mean that nothing can be done, and the opposite is to do more, but more attentively to care for its growth. The idea of growing up in the soil, the strategy is careful irrigation.

Most of the time we are too demanding it, some sites say upfront how much money has been smashed, but now it is difficult to recover costs. I don't know what the problem is. But I think there must be some reason for the close cut.

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